Campaign analytics provides a quick overview of how an Active, Archived, or Complete campaign has performed. Users can see a summary of the campaign and detailed statistics on individual rules or variations.
Analytics summary
The following chart explains the statistics available to users.
| Field | Description | Details |
|---|---|---|
| Times Shown | # of times the campaign content has displayed to visitors | Each touch is counted only once per visitor, per content item, for a 30-minute timeframe. |
| Clickthrough | # of times visitors click the campaign content | Each touch is counted only once per visitor, per content item, for a 30-minute timeframe. |
| Clickthrough Rate | % of time a visitor clicks on shown campaign content | Calculated by clickthrough / times shown |
| Unique Visitors | # of unique users who have interacted with campaign content | |
| Goals Met | # of times visitors achieved campaign defined goals | Each touch is counted only once per visitor, per content item, for a 30-minute timeframe. |
| Conversion Rate | % of time a visitor achieved campaign defined goals when shown campaign content | Calculated by goals met / times shown |
Note
Detailed statistics are available for A/B and Mixed campaigns only.
Other information
The Last Updated Date represents the time and date in which at least 99% of the data is available and displays on the reports. There is always a small chance there is a small amount of data not processed which may change the results slightly after the report is viewed.
You may also see a message There is no data for your campaign. If this displays, the system hasn’t processed the data yet. That doesn’t mean no one has interacted with the campaign, there may be data not yet processed. The Personalization processing time window can be up to 24 hours.