Clicking the Profile details tab causes Personalization to display more information about the visitor, including the following:

• First Time Visitor: Indicates whether the visitor has visited the website before
• Subscriber Status: Indicates the visitor either has subscribed to the website or to a publication connected with the website
• Anonymous Visitor: Visitors who haven’t been identified by Personalization are anonymous visitors (identification can occur when signing in, subscribing to a newsletter, or sharing an item socially). Anonymous visitors are indicated with True, and identified users have a value of False.
• Do Not Track: If a visitor has asked that their activity not be tracked on your website (for example, if the visitor has filled in a form asking not to be tracked) this value will be True; otherwise, it will be False.
• Favorite content type: The content type for which the visitor has viewed the most pieces of content