Personalization

Viewing the Profile Details tab

End-of-sale notice!

Acquia announces the end-of-sale for Acquia Personalization effective July 1, 2024. Customers with active service contracts will continue to receive support. If you are interested in experimentation and optimization, contact Acquia Sales Team to get information about Acquia Convert powered by VWO.

End-of-life notice!

Acquia announces the end-of-life for the acquia_lift module effective December 31, 2025. Acquia recommends you to update your application to the current version of Acquia Personalization. For any assistance related to migration, contact Acquia Support.

Clicking the Profile details tab causes Personalization to display more information about the visitor, including the following:

  • First Time Visitor: Indicates whether the visitor has visited the website before
  • Subscriber Status: Indicates the visitor either has subscribed to the website or to a publication connected with the website
  • Anonymous Visitor: Visitors who haven’t been identified by Personalization are anonymous visitors (identification can occur when signing in, subscribing to a newsletter, or sharing an item socially). Anonymous visitors are indicated with True, and identified users have a value of False.
  • Do Not Track: If a visitor has asked that their activity not be tracked on your website (for example, if the visitor has filled in a form asking not to be tracked) this value will be True; otherwise, it will be False.
  • Favorite content type: The content type for which the visitor has viewed the most pieces of content

More information

For more information about visitor behavior and activities on your website, see Examining visitor information.

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