Personalization

Profile Manager

End-of-sale notice!

Acquia announces the end-of-sale for Acquia Personalization effective July 1, 2024. Customers with active service contracts will continue to receive support. If you are interested in experimentation and optimization, contact Acquia Sales Team to get information about Acquia Convert powered by VWO.

End-of-life notice!

Acquia announces the end-of-life for the acquia_lift module effective December 31, 2025. Acquia recommends you to update your application to the current version of Acquia Personalization. For any assistance related to migration, contact Acquia Support.

Profile Manager is a component of Personalization.

The Profile Manager unifies person profile data collected from your websites, both Drupal and non-Drupal, and optionally can integrate data from other sources, such as email or a CRM.

Using Personalization and the information that you collect, you can create a high-resolution profile of your visitors, create and manage your segments and goals, run reports and analytics against your data, and administer how data is collected and mapped.

Signing in to Personalization

To sign in to the Personalization interface and manage your campaigns and visitor information:

  1. Access the login form for the region where your Personalization account is hosted, and enter your credentials:

Information about your local Personalization Admin region is usually provided to you with your keys. Contact Acquia Support if you need assistance connecting to either website.

Personalization user sessions have a non-changeable timeout of 30 minutes.

If you are a Personalization - Premium or Personalization Starter - Premium subscriber, the Profiles API reference websites are available at the following URLs:

Password policy

When you first sign in to Personalization, you may be asked to change your password. Personalization uses the same password security policy as Cloud Platform.

For a comprehensive explanation of the rules employed by Personalization regarding password complexity, see Realistic password strength estimation.

Documentation resources by tab

Use the following pages to help you configure and use Personalization:

Adding tracking codes to your webpages

If your website uses a content management system (CMS) other than Drupal, you can add a JavaScript code snippet to your website, which will insert personalized content directly into your website, regardless of the content management system you use. Users with Personalization 4 can get started by following the steps in Using Personalization with a non-Drupal website.

After you start collecting information about how your visitors interact with your website, you can review and segment those interactions by using Personalization.

Note for Drupal 7 users

If you use Drupal 7 as your website’s CMS, instead of manually adding the JavaScript tracker code to each of your webpages, Acquia recommends you use the included Personalization Drupal modules to send your website’s visitor interactions to the Personalization service.

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