Personalization

Capture visitor identity with Google Tag Manager

End-of-sale notice!

Acquia announces the end-of-sale for Acquia Personalization effective July 1, 2024. Customers with active service contracts will continue to receive support. If you are interested in experimentation and optimization, contact Acquia Sales Team to get information about Acquia Convert powered by VWO.

End-of-life notice!

Acquia announces the end-of-life for the acquia_lift module effective December 31, 2025. Acquia recommends you to update your application to the current version of Acquia Personalization. For any assistance related to migration, contact Acquia Support.

  1. Create a new tag titled Personalization - Identity Update - Email.
  2. Add a Personalization Capture Tag.
  3. Select the Capture type as Identity.
  4. In the Identity Custom Parameters expandable section enter email as the parameter name and map it to a dataLayer variable which has the value to be captured.
  5. Add a Trigger to the tag.
  6. Click Save to use this tag to capture a visitor’s identity.

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