The following example updates a visitor profile attribute with whether the visitor is a member of your website. Although not comprehensive, the example’s acceptance criteria has two parts:
- The user has clicked on a link from your Drupal website with the URL
/userwithin it (the default route within Drupal for users to login). - You can segment those users in Personalization.
Requirements
- The website has Google Tag Manager installed.
- The website has a menu at the top with the User link, and the URL displays
/user.
Create the visitor attribute to track in Personalization
- Sign in to Personalization as an administrative user.
- Go to Configure > Column Meta Data > Add new column metadata.
- Fill out the form with the following information, leaving the rest as default.
- Display Name: Membership status
- Display Order:
1 - Table: Person
- Accessor:
custom_field_4 - Type:
String - Check Is Visible In Person Detail
- Description: Membership status collected for the user
- Operators: Matches and contains
- Category: Person properties
- Check Ignore Case When Comparing
- From the bottom of the form, save the new column metadata.
Create a trigger in Google Tag Manager
- Sign in to your Google Tag Manager account.
- Click Triggers.
- Click New.
- Name the trigger
Login Click. - Enter the trigger type:
Clicks - Just Links. - Configure This trigger fires on to Some Link Clicks.
- Under Fire this trigger when an Event occurs and all of these conditions are true, configure the variable to an auto-event variable using the Element URL containing user. You must create the auto-event variable.
Save the Login Click trigger. Your trigger configuration displays like the following screenshot:
Create the tag in Google Tag Manager
- Create a new tag titled Personalization - Update Person - Membership Status.
- Add an Personalization Capture Tag.
- Select the Capture type as Update Person.
- In the Update Person Custom Parameters expandable section enter
person_udf4as the parameter name and true as the parameter value. - Add the LC - Login Link trigger as the trigger for the tag.
- Click Save to use this tag update visitor attributes.