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Acquia DAM Product Guide


For additional information about Acquia DAM, see its product documentation.

Last updated: October 8, 2018

Acquia® will provide Acquia DAM services only if purchased by the Customer, as indicated in the Order.

Acquia DAM is a cloud digital asset management application that enables creatives and marketers to efficiently store, find, manage, use, and track rich media assets from creation through delivery as part of customer journeys powered by the Acquia Platform.

1. Definitions

For purposes of this section, the following definitions will be used:

  • Acquia DAM: The primary Acquia DAM application, excluding any of the Acquia DAM add-ons such as Acquia DAM Workstream, Acquia DAM Brand Connect, Acquia DAM Connector for Adobe Creative Cloud®, and Acquia DAM Dynamic Templates.
  • Acquia DAM Bundle: A collection of prepackaged Acquia DAM capabilities.
  • Customer System: A Customer’s MacOS® or Microsoft Windows® computer on which Adobe Creative Cloud has been installed.
  • End User: An Acquia DAM user with restricted access to Acquia DAM, and Acquia DAM Brand Connect, if purchased. These users can view and download assets.
  • Power User: An Acquia DAM user with privileged access to Acquia DAM, and Acquia DAM Brand Connect and Acquia DAM Workstream, if purchased. These users have full asset and folder permissions and can configure the system preferences, metadata schema and user and group permissions.
  • User Seat: A licensed instance on MacOS or Microsoft Windows.

2. Acquia DAM

Acquia DAM provides the central asset repository used by Power Users and End Users to securely manage marketing assets.

Acquia DAM includes the following capabilities:

2.1. Asset Management

  • Support for many major file types, including video and audio
  • Asset change history and version control
  • File conversion and cropping
  • Available scheduled publishing of assets

2.2. Asset Access

  • Individual file upload via the web
  • Bulk importing of content available depending on volume of assets
  • Direct links and download links to assets
  • Available download rules based on folder, asset, or user type prevent potential asset misuse

2.3. Access Control

  • Roles and permissions can be assigned to control access to assets

2.5. Metadata

  • Keyword management
  • Suggested keywords
  • Automatic tagging
  • Custom metadata fields, such as asset ratings, favorites, descriptions
  • Support IPTC, EXIF & XMP metadata
  • Batch edit metadata
  • Controlled vocabulary
  • Custom fields

2.6. Video Support

  • Video transcoding / conversion

2.7. Analytics & Reporting

  • Interactive analytics
  • Upload / download tracker
  • Dynamic user dashboard
  • Usage reports
  • Available audit logs

2.8. Integrations

  • Integration with Drupal 7 and Drupal 8
  • Interoperability with Acquia Lift for Personalization and Acquia Lift for Content Syndication
  • Access to Shutterstock stock photo library if Customer has active subscription to that service
  • API for integrating with other applications

2.9. Application Delivery

  • Automatic language detection for UK English, US English, Spanish, French, Italian, German, Portuguese, Dutch, Korean, Japanese, Chinese (Simplified)

2.10. Availability

The Acquia DAM Bundle shall be determined in accordance with the subscription tier purchased by the Customer.

2.11. Acquia DAM Add-ons

Acquia DAM entitlements can be extended through add-ons if purchased by Customer, as indicated in the Order.

Acquia DAM Add-on Benefit
Acquia DAM Additional Power User Adds one additional Power User to Acquia DAM
Acquia DAM Additional 1,000 End Users Adds 1,000 additional End Users to Acquia DAM
Acquia DAM Additional Storage 100 GB Adds 100 GB of additional storage to Acquia DAM
Acquia DAM Additional Storage 1 TB Adds 1 TB of additional storage to Acquia DAM
Acquia DAM Archival Storage 10 TB Adds 10 TB of additional archival storage to Acquia DAM
Acquia DAM Authentication Integration Enables Acquia DAM to be configured to use the Customer’s SAML implementation. Requires implementation by the Customer SAML Administrator

3. Acquia DAM Workstream

Acquia DAM Workstream optimizes the creative workflow for Acquia DAM by aligning people, tasks and approvals so Customer can produce assets more efficiently. Workstream enables teams to focus on their assets, automates approval paths, and supports reviews and markups between creatives and marketers. Key capabilities include creative briefs, task lists, collaboration tools, proofing tools, configurable workflows, approvals, and notifications.

3.1. Availability

Acquia DAM Workstream is available to purchase as an add-on to Acquia DAM. Acquia DAM Workstream requires the purchase of one or more Acquia DAM Workstream Power Users.

4. Acquia DAM Brand Connect

Acquia DAM Brand Connect is a brand management platform for Acquia DAM that centralizes approved content with configurable brand guidelines and distribution controls, enabling the Customer to keep their brand on strategy while making their assets available for use by internal and external constituents.

4.1. Availability

Acquia DAM Brand Connect is available to purchase as an add-on to Acquia DAM.

Acquia DAM Brand Connect includes one portal for a single brand, and the ability to purchase additional portals for additional brands.

5. Acquia DAM Connector for Adobe Creative Cloud

The Acquia DAM Connector for Adobe Creative Cloud allows the Customer to work within Photoshop®, Illustrator®, and InDesign® and easily save assets to and load assets from Acquia DAM.

5.1. Systems Requirements

Acquia DAM Connector for Adobe Creative Cloud is supported on macOS and Microsoft Windows. Acquia DAM Connector requires Adobe Creative Cloud 2015 or 2017 on each Customer System on which the Connector will be installed.

5.2. Availability

Acquia DAM Connector for Adobe Creative Cloud is available to purchase as an add-on to Acquia DAM.
The Connector for Adobe Creative Cloud includes one User Seat, with the ability to purchase additional User Seats.

6. Acquia DAM Dynamic Templates

Acquia DAM Dynamic Templates allow the Customer to make parts of their Adobe InDesign® marketing materials customizable while keeping other parts static, so colleagues and partners can personalize presentations, business cards, catalogs, brochures and other materials without using InDesign®, and without risking brand consistency.

6.1. System Requirements

Acquia DAM Templates are supported on MacOS and Microsoft Windows. Acquia DAM Dynamic Templates require Adobe InDesign CC 2018® on each Customer System on which the Acquia DAM Dynamic Templates will be created or edited.

Acquia DAM Dynamic Templates require the purchase of the Acquia DAM Brand Connect add-on when the Acquia DAM Dynamic Templates will be made available to external End Users.

6.2. Availability

Acquia DAM Dynamic Templates are available to purchase as an add-on to Acquia DAM, and is available in two versions:

  • Acquia DAM Dynamic Templates: 100 supports up to 100 dynamic templates.
  • Acquia DAM Dynamic Templates: Unlimited supports an unlimited number of dynamic templates.

7. Customer Onboarding

Customer will have access to self-paced, electronic learning (e-learning) resources available through Acquia’s learning management platform. The resources will enable Customer to learn about the features and functions of Acquia DAM in preparation for their Acquia DAM implementation.

7.1. Acquia DAM New Customer Onboarding

The Acquia DAM New Customer Onboarding service is delivered through e-learning courses specific to the Acquia DAM services that the Customer has purchased. The e-learning courses will be available for use by the Customer at any time, providing the Customer with the ability to learn at their own pace and schedule, by one or many users. The courses include video training along with quizzes to accelerate the Customer’s implementation and adoption of Acquia DAM.

Acquia will provide the following e-learning courses:

Course Details
Admin Training This course introduces the Customer to the Acquia DAM system settings and preferences that will be configured by the Acquia DAM administrator prior to its production use. The course also covers the Acquia DAM permissions model for users, groups, and folders.
Metadata Training This course introduces the Customer to the capabilities available in Acquia DAM for organizing their Acquia DAM assets through folder structure, metadata schema, and tags so the assets can be easily managed and found.
Workstream Training (if purchased) This course introduces the Customer to the configuration and use of Acquia DAM Workstream to support creative workflows within their organization.
Brand Connect Training (if purchased) This course introduces to the Customer how to configure and customize their Acquia DAM Brand Connect brand portal.

Acquia will also provide two document templates that can be customized by the Customer for internal training of their Acquia DAM end users:

  • End User Training Template: Designed to be customized for Customer end users that can search across Acquia DAM metadata fields and download assets (or presets of assets).
  • Contributor Training Template: Designed to be customized for Customer power users that can upload assets, edit metadata on assets, and manage assets in the Customer’s Acquia DAM instance.

8. Service Level Policy

This Service Level Policy governs the use of Acquia DAM under the terms of the applicable Order between Acquia and Customer.

8.1. Service Commitment

Acquia will use commercially reasonable efforts to make Acquia DAM available for 99.95% during any calendar month during the applicable Subscription Term (the “Service Commitment”). In the event Acquia does not meet the Service Commitment, Customer will be eligible to receive a Service Extension as described in the following sections.

8.2. Definitions

Availability will be calculated per calendar month, as follows:

Availability formula


  • total: The total number of minutes for the calendar quarter.
  • non-excluded: Downtime/unavailability that is not excluded
  • excluded: The Service Commitment exclusions defined below.

Unavailability means that the SaaS infrastructure is unresponsive or responds with an error.

8.3. Service Extension

In the event that Acquia does not meet 99.95% general availability of Acquia DAM for a calendar quarter, for each one-half hour of unavailability Customer will receive one-day extension of their Subscription (each a “Service Extension”). To properly claim a Service Extension, Customer must inform Acquia within 15 days of the purported outage and provide a description of the service interruption. If Customer has accumulated Service Extensions during two consecutive months or three months in any six-month period, Customer may terminate the applicable Order upon seven days advance written notice to Acquia. In the event any Unavailability of Acquia DAM is directly attributable to flaws in Customer’s environment (including the underlying code) where, despite reasonable notification from Acquia that such flaws are adversely impacting availability and Customer fails to correct such flaws, then Acquia may terminate the applicable Order upon 30-days written notice to Customer. The Service Extensions and termination rights constitute Customer’s exclusive remedy and Acquia’s sole liability and obligation for any failure to maintain the Service Commitment.

8.4. Service Commitment Exclusions

The Service Commitment does not apply to any Unavailability, outage, suspension or termination of any Acquia DAM performance issues:

  • Any planned downtime (not to exceed 36 hours in any calendar quarter) of which Acquia gives 24 or more hours’ notice in accordance with the Agreement or via a conspicuous on-screen message in the Services. Acquia will use commercially reasonable efforts to schedule all planned downtime during the hours from 6:00 PM Friday to 3:00 AM Monday, U.S. Pacific Time.

  • Any unavailability caused by circumstances beyond Acquia’s reasonable control, including, without limitation, acts of God, acts of government, flood, fire, earthquakes, civil unrest, acts of terror, strikes or other labor problems (other than those involving Acquia’s employees), or third party internet service provider failures or delays (other than those Internet Service Providers under contract with Acquia).

    • This also includes unavailability that relates to any malware, viruses, Trojan horses, spyware, worms, or other malicious or harmful code in the website that (1) was not introduced by Acquia or (2) was not introduced as a result of Acquia’s failure to perform the Services in compliance with the standard included herein or in the Agreement; or (v) acts or omissions caused by Customer’s CDN.

    In the event of any outages described above, Acquia will use commercially reasonable efforts to minimize any disruption, inaccessibility and/or inoperability of the website in connection with outages, whether scheduled or not.

For any partial calendar quarter during which Customer subscribes to the Services, availability will be calculated based on the entire calendar quarter, not just the portion for which Customer subscribed.

9. Support Services

Customer’s subscription to Acquia DAM or Acquia DAM Bundle includes unlimited diagnosis support as described in the Supportability Matrix in the Support Users’ Guide. Customer can contact Acquia Support in accordance with the Support Users Guide and in accordance with stated Urgency Levels. Initial response times for support requests vary on the urgency level and Customer’s Subscription tier as described in the Support Users Guide.

Third-party products such as Adobe® Creative Cloud® and Adobe® InDesign® are not provided by Acquia. Acquia support for these products is limited to their use with the Acquia DAM Connector for Adobe® Creative Cloud® and Acquia DAM Dynamic Templates.

10. Disaster Recovery

10.1. Data Centers

Acquia DAM is delivered through the us-east-1 Data Center Region. Acquia DAM Customer Data is redundant in two different Data Center Regions and synchronized in real-time. The Data Centers Regions are physically remote from Acquia’s office facilities. A disaster affecting one or more of Acquia’s offices would not impact the availability of Acquia DAM.

10.2. Backups

Acquia will maintain a comprehensive backup of the Customer Acquia DAM database. The backup will be performed on a nightly basis with incremental backups occurring throughout the day. Acquia will not provide Customer access to these backups and will not use these backups to restore Customer Data lost due to data-loss or deletion by Customer.

11. Limitations

Maximum number of assets supported No specified limit
Maximum storage supported No specified limit
Maximum archival storage supported No specified limit
Maximum individual file size supported 5 TB*

* Supported through direct AWS S3 or AWS Snowball import of asset into Acquia DAM. Note that using the HTTP and FTP protocols limit the size of files that can be transferred to 2 GB.

Acquia is the registered trademark of Acquia Inc. All other trademarks are the property of their respective owners.

Acquia Inc. reserves the right to change the Products and Services Guide based on prevailing market practices and the evolution of our products. Changes will not result in a degradation in the level of services provided during the period for which fees for such services have been paid.