Acquia DAM Product Guide


Beginning October 1, 2021, “Acquia DAM” refers to the Widen Digital Asset Management platform, Widen Collective®. Acquia’s previously offered DAM solution is now referred to as “Acquia DAM Classic.”

For additional information about Acquia DAM Classic, see its Product Guide or product documentation.

Last updated: November 14, 2021

Acquia DAM is a web-based centralized solution that simplifies how brand, marketing, and product content is organized, accessed, and delivered to market. It combines the power of digital asset management (DAM) and product information management (PIM) in one platform, enabling teams to find what they need, coordinate content related workflows, and publish up-to-date content across digital and print channels.

Acquia DAM

Acquia DAM includes the following capabilities. Features marked with (*) are not included at all subscription levels, but may be included as add-ons.

Acquia DAM Features

1. Access

  • Branded login page
  • Unlimited roles with custom user access levels
  • Login end-user license agreement (EULA)
  • Custom role-based dashboard messages
  • iOS and Android mobile application
  • Unlimited bandwidth
  • Uptime SLA
  • Unlimited users (*)
  • SAML single sign-on (*)
  • Simple one-way HTTP single sign-on (*)
  • REST API (*)
  • Vanity URL (*)

2. Administration and control

  • Asset release and expiration dates
  • Asset groups based on user permissions
  • Asset version control
  • Asset download EULA
  • Rights management
  • Watermarking
  • Digital watermarking with Digimarc (*)

4 Distribution

  • Share assets via email order
  • Share assets via collections
  • Share assets via curated brandable portals
  • Asset share links
  • Asset embed codes
  • Global content delivery network (CDN)
  • True HD video streaming
  • Metadata and search result exports
  • Configurable conversion formats

5. Automation

  • Customizable email notifications with Paths
  • Image conversions on the fly
  • Video conversions on the fly
  • Unlimited upload profile workflows
  • Bulk metadata importer
  • AI-powered auto-tagging of image files
  • Integrations with over 15 applications
  • Partner integrations with over 25 applications (*)

6. Insights

  • Asset-level performance analytics including downloads, shares, embeds, and views
  • Video analytics including loads, plays, and retention
  • Site-level analytics including site metrics, search patterns, user engagement, referral sources, and location
  • Standard and custom data dashboards

7. Entries (*)

  • Import product data via drag and drop, FTP, or API
  • Filter and search product lists
  • Customizable category hierarchy
  • Customizable text attributes with rich text editor, controlled vocab fields
  • Single and multi-select controlled vocabulary attributes
  • Product variants
  • Product history
  • Automatic email notifications with Paths
  • Channels with filterable product lists and attributes
  • Channel export via download, FTP, or API
  • Channel syndication to digital marketplaces with Productsup

8. Portals (*)

  • Portal creation with WYSIWYG editor
  • Brandable with stylized headers, custom navigation, and multiple column layouts
  • Asset sections with curated list of assets
  • Auto-updating asset sections with collections or dynamic galleries
  • Access controls including public, passcode protected, or login required
  • Shareable via embed codes or share links
  • Video playlists
  • Brand color picker

9. Workflow (*)

  • Upload images, PDFs, or videos as proofs
  • Multi-stage configurable and reusable workflows
  • Route proofs to users or multi-user workgroups
  • Custom workgroup request forms
  • Review, comment, and annotate proofs
  • Project and deliverable due dates, priorities, and comments
  • Dashboard with visual timelines and usage insights

10. Templates (*)

  • InDesign plugin to personalize template text, contact information, and images
  • Upload customizable templates from InDesign to Acquia DAM
  • Customizable template categories
  • Permissioned template groups by user roles
  • HTML5 live editor to customize templates
  • Image customization with curated list of admin-approved assets
  • Image customization with user-uploaded images
  • Download or share customized templates as a web-to-print high-res PDF, or web-to-web JPG or PNG

11. Services (*)

  • Guided and full-service implementation services
  • Strategy, change management, and process improvement consulting services
  • Design services for dashboards, portals, and templates
  • Managed services including site administration, data migration, and metadata entry

Acquia DAM Service Level Policy

This Service Level Policy governs the use of Acquia DAM (the “Service”) under the terms of the applicable Order between Acquia and Customer.

1. Service Commitment

Acquia will use commercially reasonable efforts to make production Service infrastructure available for 99.95% during any calendar month during the applicable Subscription Term (the “Service Level Commitment”, as applicable).

2. Definitions

Availability will be calculated per calendar month, as follows: (*)

Availability formula

(*) The formula changes as applicable to the uptime SLA purchased by the customer.


  • total means the total number of minutes for the calendar month.
  • non-excluded means the downtime/unavailability that is not excluded.
  • excluded means the Service Commitment exclusions defined below.

Unavailability means that the Service infrastructure is unresponsive or responds with an error.

3. Service Extension

If and to the extent Acquia fails to meet the applicable Service Level Commitment or a calendar month, for each one-half hour of unavailability Customer will receive a one-day extension of their Subscription (each a “Service Extension”); provided (i) Customer informs Acquia within fifteen days of the purported outage providing a full description of the service interruption, including logs if applicable, and (ii) requests a Service Extension in writing (email acceptable). When Customer entitlement to a Service Extension is confirmed by Acquia in writing (via email or support ticket), Acquia will apply such Service Extension to the end of the then-current applicable Subscription Term. If Customer has accumulated Service Extensions during two consecutive months or three months in any six-month period, Customer may terminate the applicable Order upon seven days advance written notice to Acquia. In the event of an unavailability of the Service that is directly attributable to flaws in Customer’s environment (including the underlying code) where, despite reasonable notification from Acquia that such flaws are adversely impacting availability and Customer fails to correct such flaws, then Acquia may terminate the applicable Order upon 30-days written notice to Customer. The Service Extension and termination rights constitute Customer’s exclusive remedy and Acquia’s sole liability and obligation for any failure to maintain the Service Level Commitment.

4. Service Commitment Exclusions

The Service Commitment does not apply to any Unavailability, outage, suspension or termination of any Service performance issues:

  1. that are caused by factors outside of Acquia’s reasonable control, including any force majeure event, network intrusions or denial of service attacks;
  2. any outages that result from any actions or inactions of Customer or any third parties engaged by Customer, missing Customer Data, Customer’s software or hardware or third party software or hardware, or both, or usage capacity in excess of the Customer purchased amount, or from abuses or other behaviors by Customer that violate the Agreement;
  3. any outages lasting less than one minute but no more than three such outages in a 24 hour period;
  4. Unavailability that relates to any malware, viruses, Trojan horses, spyware, worms or other malicious or harmful code in the website that (1) was not introduced by Acquia or (2) was not introduced as a result of Acquia’s failure to perform the Services in compliance with the standard included herein or in the Subscription and Services Agreement;
  5. acts or omissions caused by Customer’s CDN.

In the event of any outages described above, Acquia will use commercially reasonable efforts to minimize any disruption, inaccessibility and/or inoperability of the website in connection with outages, whether scheduled or not. Such efforts will include instances in another Availability Zone if available.

Acquia Inc. reserves the right to change the Products and Services Guide based on prevailing market practices and the evolution of our products. Changes will not result in a degradation in the level of services provided during the period for which fees for such services have been paid.