Note
For additional information about Personalization, see its product documentation.
Last updated: July 14, 2020
Personalization unifies Customer content and profile data from multiple sources to deliver in-context, personalized experiences natively on any website and across any channel or device using the API.
Acquia will provide the Personalization Subscription Service described below only if purchased by Customer, as indicated in the Order.
A subscription to Personalization includes the following elements that will enable the Customer to assist with its content personalization and content distribution goals:
Personalization unifies person profile data collected from Customer’s Drupal or non-Drupal websites and, if the Customer purchases Acquia Personalization - Premium or Personalization Starter - Premium, other sources, such as CRM and email. It tracks the behavior of anonymous and identified customers throughout their customer journey; from first point of interaction as an anonymous person through to becoming a repeat, loyal customer. Personalization creates a unified profile for each person based on their historical and real-time behavior, described as follows:
The data collected by Personalization is non-personal information typically about user’s online activity and interests, similar to web analytics (for example, a user read a specific article, opened an email newsletter, or prefers content related to movies). The IP address of the person is stored in order to determine their geography, but optionally can be masked by the customer before it is stored. Additional information can be collected about a person solely at the discretion of Customer.
In order to unify profile data from other sources such as marketing automation, identifiers such as email addresses or user ids can also optionally be stored. It is solely at Customer’s discretion to determine which identifiers they wish to store in Personalization, if any. Identifiers can also optionally employ a one-way encryption hash.
Personalization visitor data is stored in the cloud in order to support the real-time profiling, segmentation, and analytics functions described previously. Depending on the Subscription purchased, this data can be viewed using the Personalization user interface and optionally accessed using API and data warehouse connection. All Personalization data is owned by the Customer.
Personalization unifies content and profile data from multiple sources to deliver in-context, personalized experiences on Drupal or non-Drupal websites. It provides a user interface that overlays on top of any website to allow a user to build rules that define which content to test or target to different segments of users. The content that is available to a user for building personalizations is based on all content published to Content Hub from one or more content sources. See below for more information related to Content Hub.
Content Hub is a cloud-based content distribution and discovery service that enables customers to author, search, and share content throughout a complex network of websites and channels. Content Hub connects content bi-directionally, enabling global enterprises to discover, reuse, and distribute content throughout their entire organization in a secure cloud environment.
Personalization is available in four editions:
Personalization - Standard includes:
Personalization Starter - Standard is a component of Personalization - Standard edition, purchased as a stand-alone subscription. Personalization Starter - Standard is intended for data collection from the web channel, and includes:
Customers who require a separate developer account (Personalization Account and Content Hub instance) for development and testing can have one upon request for non-production use. This developer account does not include a dedicated Redshift or Snowflake connection. Objects like rules, slots, events, segments, and content are not synchronized between a customer’s production account and the developer account.
All subscriptions of Personalization are licensed based on:
Unique people add-on packs are available in the following allotments:
Subscribing website add-on packs are available in the following allotments:
Customer’s subscription to Personalization includes unlimited diagnosis support for Personalization as described in the Supportability Matrix in the Support Users’ Guide. Customer can contact Acquia Support in accordance with the Support Users Guide and in accordance with stated Urgency Levels. Initial response times for support requests vary on the urgency level and Customer’s Subscription tier as described in the Support Users Guide.
Acquia will use commercially reasonable efforts to make the Content Hub infrastructure available for 99.9% during any calendar month during the applicable Subscription Term (“Content Hub SLA”). Availability and Unavailability shall be calculated in accordance with the formula set forth in Acquia’s Service Level Policy. In the event Acquia does not meet the Content Hub SLA for a calendar month, the parties shall be entitled to the rights and remedies set forth in the Service Extensions section, subject to the following Service Commitment Exclusions.
The Service Commitment does not apply to any unavailability, outage, suspension, or termination of any Acquia SaaS performance issues:
This quick start provides an introduction to Personalization. Acquia will train Customers’ Drupal development teams to get started with using Acquia Personalization. The quick start training cover the following topics:
The total duration of these services is 10 hours and they are delivered remotely over a two-day period. Assumes the Customer has a technical team to implement and configure Personalization and personalization use cases identified.
Experts from Acquia will work with Customers or Customers’ partners to guide them through best practices, strategies, and procedures for Acquia Personalization. Additionally, Acquia will provide office hours to support the Customers as they put the recommendations into practice. The initial quick start training helps Customers get a foundation on Personalization and covers the following topics:
With office hours, Customers will get an enhanced hands-on enablement to support the best practices and approaches delivered during the quick start phase. The activities involved are as follows:
Acquia will deliver a fixed capacity of 80 hours of onboarding over the course of eight consecutive business weeks. The first week consists of Acquia Personalization Quick Start. The following seven weeks consist of office hours. Acquia will provide the Customer with a written update on a weekly basis.
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Phone: 888-922-7842