Metrics allow Acquia Journey to perform closed loop journey analytics. Metrics are defined and associated with journey steps in the Journey Mapper and they are incremented by a graph when certain nodes are executed.
One important note is that while one can define and associate metrics in the Journey Mapper (where one conceptualizes the Customer Journey), the metrics are incremented in the Graph (where one executes the Customer Journey logic). Currently, Acquia Journey supports the following types of metrics:
- Basic - Increments a counter whenever a node has been run
- Compound - Performs a calculation that returns a percentage or decimal based on your defined numerator and denominator
- Default - Appear on all listener graphs to display the count of listeners starts and listener completes
Metrics can be created and associated with any step in the Journey Map editor or Graph.
To access metrics for a project from the home screen, perform the following actions:
- Sign in to your Acquia Journey admin interface.
- On the Home Screen, identify the project you want to customize.
- In the project's tile, click the View All Metrics icon ( ).
From this screen, you can add a new metric by clicking the plus icon ( ), and selecting whether you want to create a Basic or Compound metric.
Types of Metrics
There are three types of metrics: default, basic, and compound.
Default metrics are automatically made for you out of the box. Each metric has a name, a type, an optional goal and description. Whenever a graph is deployed, Acquia Journey automatically creates two metrics for that graph: one to record the number of times the graph is started, and another to record successful completions of the graph. These metrics are useful for finding the number of times that a graph has been run, how many times it ran successfully, and how many times it incurred an error.
A basic metric is a simple tally that increases by one each time a specific node in a graph has been run, or a deployable graph has started and ended. You define these metrics in the graph, and they can be of two types: numeric or monetary. Monetary metrics allow the selection of the currency — Dollar ($), Pound (£) and Euro (€) — and the increment value.
A compound metric will calculate a percentage, ratio, or rate between two metrics, usually between a numerator and a denominator. Compound metrics use a qualified metric (left side) and a total metric (right side) to support four types of methods for calculations: percentage, rate, weighted index, or advanced.
With the exception of the percentage method, the outputs of all methods will result in a decimal that ranges from 0.0 to 1.0, while the percentage method will return a value between 0% to 100%. The four methods for calculating compound metrics are described as follows:
|Percentage||Qualified Metrics divided by Total Metrics||Calculating the percentage of customers that received Offer A (QM) out of all possible offers (TM)
|Rate||Qualified Metrics divided by Total Metrics||Calculating the rate at which customers received Offer A (QM) out of all possible offers (TM)
|Weighted Index||Qualified Metrics multiplied by their weight and then divided by Total Metrics multiplied by their weight||Calculating the rate after assigning a weighted value to each of the metrics to evaluate price of marketing spend on customers
|Advanced||A freeform formula that you can use to write your own formulas that utilize basic math symbols and various basic functions such as random, max and min. For documentation, see the GitHub repo.|
After creating a metric, Acquia Journey will display the metric as a tile in the Associated Metrics list. The tile has two active areas — the top left is the favorite metric selection star, and the bottom right is the disassociate link. Up to four favorite metrics will be displayed on a project's tile on the Acquia Journey Project page. All metrics are displayed by clicking the metrics button on the project's tile.
If a metric is defined with a goal, a percentage of the goal achieved is displayed, and the metric tile will be colored in red, orange or green depending on its completion level.
Metrics are associated with steps in journey maps, but they are updated by nodes in graphs.