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Acquia Lift

Acquia Lift lets you track customers’ behavior throughout their buying journey—from anonymous visitor to loyal, repeat customer. Acquia Lift unifies customer content and profile data from multiple sources to deliver in-context, personalized experiences across any channel or device.

Available packages

Acquia Lift has several packages from which you can choose to personalize your content for customers, including the following:

Package Experience Builder Profile Manager Content Hub Data warehouse
Acquia Lift - Standard yes yes yes no
Acquia Lift - Premium yes yes yes yes
Acquia Lift Starter - Standard (non-production only) yes no no
Acquia Lift Starter - Premium (non-production only) yes no yes

Product components

Acquia Lift version 4 combines the Experience Builder and Profile Manager components into a unified experience, making it easier for users to build personalized websites quickly. This version of Acquia Lift is compatible with both Drupal 7 and Drupal 8.

Acquia Lift 3 includes the following components to help you better engage with your website visitors:

  • Experience Builder: Instead of having to use a separate application with its own interface and API to target content to your customers, Acquia Lift features a collection of modules that integrates tightly with Drupal, allowing you to leverage the Drupal skills and knowledge you’ve developed from maintaining your website. Using these modules, you can create personalizations that target your website’s content to the segments you create using Profile Manager, even if some of your websites aren’t using Drupal.
  • Profile Manager: As a cloud-based application separate from your website, Profile Manager lets you search for and categorize data about each of your visitors, based on customizable criteria such as location or the content type the visitor has viewed most frequently. Profile Manager allows you to organize this data into segments, or groups of criteria that visitors often have in common. For example, if your website specializes in vacation packages, a visitor who clicks on a skiing vacation might fit into a predefined Sports Enthusiast segment. You can also create JavaScript-based slots, or customizable placeholders, on your website to drag and drop customized content that can target those specific users.
  • Content Hub: Acquia Content Hub is a cloud-based, centralized content distribution and syndication solution that provides you with the ability to share and enrich content throughout a network of content sources (including Drupal websites) with extensible, open APIs. It is a high-performance, scalable offering that connects content bidirectionally across multiple systems. It enables enterprises that operate many digital properties to effectively publish, reuse, and syndicate content across a variety of content sources and publishing channels.

Additional features

Depending on the Acquia Lift package that you select, you can also access the Omnichannel functionality, which provides the following features:

  • Data warehouse: Using this feature, you can integrate data from other systems (such as marketing automation or CRM) into Acquia Lift profiles by using a dedicated connection to Amazon Redshift. This cloud-based data warehouse contains all of your Acquia Lift-hosted visitor data, and with this direct access, you can use your own business intelligence tools to analyze your website visitors and discover new insights.
  • Using the Acquia Lift APIs: Omnichannel includes access to several Acquia Lift APIs that you can use to exchange your visitor data with other systems.
  • Optional additional connectors: An Omnichannel subscription enables you to connect to other systems that contain user and sales information. Currently, Acquia Lift officially supports the Marketo connector.

Browser requirements

Acquia Lift supports the current and prior major releases of the Chrome, Firefox, Internet Explorer, and Safari web browsers for capturing visitor data and displaying personalized content. The Experience Builder administrative sidebar is supported for Chrome and Firefox.