Information for: DEVELOPERS   PARTNERS

Creating and managing events

To help you understand how your website visitors interact with your website, and to receive a personalized experience, your website sends your visitors’ interactions (also known as captures) to Acquia Lift. Depending on your website’s size and implementation, you must consider thousands of types of interactions.

Acquia Lift includes descriptive containers called events you can use to compartmentalize your captures by a common theme (such as shares or registrations) or conversion events (including clicks).

Creating new events

To create new descriptive events for the website visitor captures Acquia Lift receives from your website, complete the following steps:

  1. Sign in to Acquia Lift, and then click the Configure tab.

  2. From the left menu, click the Events link.

  3. Click the Add new event link.

  4. In the Event Name field, enter a descriptive name for the event you want to track.

  5. In the Event ID field, enter the machine name for the event.

  6. In the Customer Site list, click the website to which you want the event to apply. Click Global to use the event across all your websites.

  7. The Event Type list describes how visitors interact with your website.

  8. Click Save to create the new event. The new custom event displays in the form as shown in the following screenshot:

    Custom Event

After you create a new event, you must send the capture request from the webpage using Google Tag Manager.

To send the capture request, you must locate an existing trigger in Google Tag Manager, and create a tag with custom HTML.

For more information about creating or using an existing trigger, and creating a tag using Google Tag Manager, Using Google Tag Manager with Acquia Lift.

Managing your events

To list and manage the events available for your use (including removing those you no longer want to use), complete the following steps:

  1. Sign in to Acquia Lift, and then click the Configure tab.
  2. From the left menu, click the Events link.
  3. To view a filtered list of events, complete the following steps:
    1. Enter your search criteria in the Find events field. Leave the field empty to display all events.
    2. In the Customer Site list, click the website whose events you want to display. Click Global to list all your websites’ events matching the search criteria in the Find events field.
  4. Click Find.

To edit an existing event, click its Event Name, and then change its values as required. Ensure you click Save to save your changes.

To delete an event, find the event you want to remove, and then click its Delete link.

Note

Removing an event does not delete the captures associated with the event from Acquia Lift.

Viewing reports based on events

After you create a campaign, and Acquia Lift begins to receive captures from visitors, you can use the Person details page to display the number of those types of events Acquia Lift received for a particular visitor.

To view information about all events captured by Acquia Lift:

  1. Sign in to Acquia Lift, and then click the Analyze tab.
  2. From the left menu, click the Analytics Explore link.
  3. Go to Explore, and in the Event profiles field, click Event Name.

Displaying filter settings

To display filter settings, click Filter to the right of the field name.

Limiting report results

To limit the report’s results to those visitors who have one or more of a particular event in their history, complete the following steps for the Event Name field:

  1. In the list of filtering options for the field, click the filter you want to use—for example, click Contains to limit search results to visitors with events in their history containing your search term.
  2. In the empty field, enter the event name for which you want to search. Depending on what you enter, Acquia Lift will prompt you with website events you can click.
  3. If required, click the plus sign ( + ) to create more event name filters.
  4. After you have made all your filter changes, click Run.

The report displays information about the event or events you have specified.