Creating and managing events

To help you understand how your website visitors interact with your website and receive a personalized experience, your website sends your website visitors' interactions (also known as captures) to Acquia Lift. Depending on your website's size and implementation, you may have to attempt to evaluate many thousands of these types of interactions.

Acquia Lift includes descriptive containers called events that you can use to compartmentalize your captures by a common theme (such as Shares or Registrations) or conversion events (including clicks).

Creating new events

To create new descriptive events for the website visitor captures that Acquia Lift receives from your website, complete the following steps:

  1. Sign in to the Profile Manager interface, and then click the Admin tab.
  2. Click the Manage configuration data link.
  3. Click the Events link.
  4. Click the Add new event link.
  5. In the Event Name field, enter a descriptive name for the event that you want to monitor.
  6. In the Event ID field, enter the machine name for the event.
  7. In the Customer Site list, click the customer site to which you want this event to apply. Click Global to use this event across all your websites.
  8. The Event Type list describes how visitors are interacting with your website.
    Version Events
    Acquia Lift
    • Click-Through
    • Content View
    • Decision
    • Goal
    Acquia Lift Classic
    • Campaign Action
    • Campaign Click Through
  9. Click Save to create the new event.

Managing your events

To list and manage the events available for your use (including removing those that you no longer want to use), complete the following steps:

  1. Sign in to the Profile Manager interface, and then click the Admin tab.
  2. Click Manage configuration data, and then click Events.
  3. To view a filtered list of events, complete the following steps:
    1. Enter your search criteria in the Find events field. Leave this field empty to display all events.
    2. In the Customer Site list, click the customer site whose events you want to display. Click Global to list all your websites' events matching the search criteria in the Find events field.
  4. Click Find.

To edit an existing event, click its Event Name, and then modify its values as required. Be sure to click Save to save your changes.

To delete an event, find the event that you want to remove, and then click its Delete link.

Viewing reports based on events

After you create a campaign and Acquia Lift begins to receive captures from visitors, you can use the Person details page to display how many of those types of events Acquia Lift is receiving for a particular visitor.

To view information about all events that have been captured by Acquia Lift, go to the Analytics tab, and in the Events report list, click the Events by Events name report.

Displaying filter settings

To display the report's filter settings, click the down arrow to the right of Filters.

Limiting report results

To limit the report's results to those visitors who have one or more of a particular event in their history, complete the following steps for the Event Name field:

  1. In the list of filtering options for the field, click the filter that you want to use — for example, click Contains to limit search results to visitors with events in their history that contain your search term.
  2. In the empty field, enter the event name for which you want to search. Depending on what you enter, Profile Manager will suggest website events that you can click.
  3. If required, click the plus sign ( + ) to create additional event name filters.
  4. After you have made all of your filter changes, click Run.

The report displays information about the event or events that you have specified.

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