Default segment criteria

When evaluating the scope of the visitors you want to connect with, you can specify criteria to limit a segment to specific visitors. The segment criteria are defined using column metadata.

Column metadata entries are used for several purposes, including:

  • Defining how fields in the core Acquia Lift data model should display in the visitor profile
  • Making content available for segmentation
  • Aggregating values in the rankings displayed in the Insights tab of a visitor’s profile in Profile Manager
  • Creating new criteria specific to your website’s purpose

Note

For more information about creating and editing segments, including segment examples for ideas to help you build segments for your own use, see Creating and managing segments.

The segment criteria contain categories of column metadata items, the values you want to compare against, and the operators that control the comparison.

Creating or editing column metadata items

If you want to edit or create new column metadata items, they are managed in the Profile Manager interface at Configure > Column Meta Data, and those items with a value of Yes in the Is Segmentable column can be used when creating segments.

Operator types

Each category uses one or more of the following operator types when determining whether the segment criteria matches a visitor:

  • Equals – The visitor’s information for the category matches the configured value.
  • Contains All – The visitor’s information for the category contains the comma-delimited configured values.
  • Contains One – The visitor’s information for the category contains one or more of the comma-delimited configured values.
  • Matches All – The visitor’s information for the category matches the comma-delimited configured values.
  • Matches One – The visitor’s information for the category matches one or more of the comma-delimited configured values.
  • Less Than – The visitor’s information for the category is less than one or more of the configured values.
  • Greater Than – The visitor’s information for the category is greater than one or more of the configured values.
  • Less Than or Equal To – The visitor’s information for the category is less than or equal to one or more of the configured values.
  • Greater Than or Equal To – The visitor’s information for the category is greater than or equal to one or more of the configured values.

Categories

The following categories and segment criteria are available by default in Profile Manager:

Client Time

Segment Criteria Operators Description
Day of Month Equals, Greater Than, Less Than, Greater Than or Equal To, Less Than or Equal To Day of the month (as reported by the visitor’s browser) when the visitor performed a specific action—from the following values: 1 through 31
Day of Week Equals, Greater Than, Less Than, Greater Than or Equal To, Less Than or Equal To

Day of the week code (as reported by the visitor’s browser) for when the visitor performed a specific action—from the following values:

  • 1 – Monday
  • 2 – Tuesday
  • 3 – Wednesday
  • 4 – Thursday
  • 5 – Friday
  • 6 – Saturday
  • 7 – Sunday
Hour Equals, Greater Than, Less Than, Greater Than or Equal To, Less Than or Equal To Two-digit hour of the day code (as reported by the visitor’s browser) for when the visitor performed a specific action—from the following values: 00 through 23
Month Equals, Greater Than, Less Than, Greater Than or Equal To, Less Than or Equal To

Two-digit month code (as reported by the visitor’s browser) for when the visitor performed a specific action—from the following values:

  • 01 – January
  • 02 – February
  • 03 – March
  • 04 – April
  • 05 – May
  • 06 – June
  • 07 – July
  • 08 – August
  • 09 – September
  • 10 – October
  • 11 – November
  • 12 – December

Content History

Column Metadata Operators Description
Keyword count Equals, Greater Than, Less Than, Greater Than or Equal To, Less Than or Equal To The number of times a visitor encountered a specified keyword within a selected duration
Section count Equals, Greater Than, Less Than, Greater Than or Equal To, Less Than or Equal To The number of times a visitor encountered a specified section within a selected duration

Current Location

Column Metadata Operators Description
City Matches One Visitor’s city name (using the Latin alphabet) —examples include: Boston and London
Country Matches One

Visitor’s location code.

  • In the US and Canada, use the four letter code defined by ISO 3166, for example: US-CA
  • Outside of the US and Canada, use the country code (defined by FIPS)—such as UK
DMA Code Matches One The visitor’s Nielsen Designated Market Area code, a region where the population can receive similar TV and radio offerings
Region Matches One

Visitor’s location code.

  • In the US and Canada, use the four letter code defined by ISO 3166, for example: US-CA
  • Outside of the US and Canada, use the country code (defined by FIPS)—such as UK

Note

The Country, Region, and City column metadata items allow you to search for a location to add to your segment, and can autocomplete your search term based on the values you enter. For example, entering values for both the Country and Region fields causes Profile Manager to display City values both in the selected country and region, and based on the letters you type.

Current System Info

Column Metadata Operators Description
Browser Matches One

Visitor’s web browser—from the following options:

  • Chrome
  • Firefox
  • Internet Explorer
  • Opera
  • Other
Platform Matches One

Visitor’s platform—from the following options:

  • Desktop
  • Game Console
  • Mobile
  • Other
  • Tablet
System Matches One

Visitor’s operating system, from the visitor’s browser user agent—examples include:

  • Android
  • BSD
  • Chrome OS
  • Debian
  • Fedora
  • Firefox OS
  • FreeBSD
  • GoogleTV
  • iOS
  • Kindle
  • Linux
  • Mac OS
  • Other
  • Red Hat
  • SUSE
  • Ubuntu
  • Windows

Event

Column Metadata Operators Description
Event Count Equals, Greater Than, Less Than, Greater Than or Equal To, Less Than or Equal To The number of times a specific event occurred
Customer Site (available once Event Count selected) Equals, Greater Than, Less Than, Greater Than or Equal To, Less Than or Equal To The website to which event criteria applies
Event Name (available once Event Count selected) Equals The name of the event must occur a certain number of times within the specified time

External Campaign

Column Metadata Operators Description
utm_source Contains All, Contains One, Matches All, Matches One Google Analytics parameter indicating the source of website traffic—examples include: newsletter and google
utm_medium Contains All, Contains One, Matches All, Matches One Google Analytics parameter indicating the medium the link used—examples include: banner and email
utm_term Contains All, Contains One, Matches All, Matches One Google Analytics parameter identifying paid keywords used
utm_content Contains All, Contains One, Matches All, Matches One Google Analytics parameter for A/B testing and content-targeted ads
utm_campaign Contains All, Contains One, Matches All, Matches One Google Analytics parameter identifying a specific campaign Google Analytics parameter identifying a specific campaign

Page Content

Column Metadata Operators Description
Article Keywords Matches One, Matches All Keywords associated with the content on the webpage the visitor views
Content Section Matches One Section name of the content on the webpage the visitor views—examples include restaurants, bars, and coffee shops
Content Title Contains One, Matches One Title of the content on the webpage the visitor views
Content Type Matches One The way a particular kind of content is collected, and displayed to visitors—examples include article, blog post, and poll
Page Type Matches One The way a particular kind of static content is collected, and displayed to visitors—examples include article page, tag page, and home page
Page Url Contains One, Matches One The webpage address containing the content the visitor views
Persona Matches One The content tagged with the persona taxonomy passed in the event

Person Properties

Column Metadata Operators Description
Anonymous Visitor Equals Visitors without any captureIdentity - Acquia Lift JavaScript API (Yes or No)
Days Remaining in Subscription Equals, Greater Than, Less Than, Greater Than or Equal To, Less Than or Equal To The number of days before a visitor’s subscription ends
Days Since Last Visit Equals, Greater Than, Less Than, Greater Than or Equal To, Less Than or Equal To The number of days since a visitor last accessed the website
Do Not Track Equals Visitors who have enabled their setDoNotTrack - Acquia Lift JavaScript API (Yes or No)
Engagement Score Equals, Greater Than, Less Than, Greater Than or Equal To, Less Than or Equal To The sum of all engagement scores for all events associated with a visitor within a 90-day period
Favorite Content Section Matches One User-defined field: the content section in which the visitor most viewed articles
Favorite Content Type Matches One User-defined field: the content type in which the visitor viewed the most content
Favorite Keyword Matches One User-defined field: the most common keyword across all the content the visitor viewed
First Time Visitor Equals Denotes first-time visitor (Yes or No)
Person Identifier Type Equals

Person’s identifier Type—from the following values:

  • Account ID
  • Email Address
  • Facebook ID
  • Name
  • Purged
  • Tracking ID
  • Twitter ID
Persona Matches One The content tagged with the persona taxonomy the visitor viewed the most
Subscriber Status Matches One

The visitor’s subscription status—examples include:

  • Unknown
  • Registered
  • Subscribed
  • Lapsed

Person Ranking

Important

The items in the following table rank from most to least frequent. For example, if the article keyword chicken sandwich is used frequently, chicken sandwich will rank highly in a visitor’s top keywords on the Examining visitor information in the Profile Manager interface.

Column Metadata Operators Description
Article Keywords Matches One Search terms from the metadata in the webpages the visitor views
Content Section Matches One The section to which a piece of visitor-viewed content belongs—examples include technology, news, and business
Content Type Matches One The content-type to which a piece of visitor-viewed content belongs
Engagement Score Equals, Greater Than, Less Than, Greater Than or Equal To, Less Than or Equal To The number chosen by the customer to signify the importance of a visitor’s interest in the event
Events Matches One Visitor’s interaction with content, ranked by frequency in the Visitor Insights tab—examples include click link, scroll to bottom of page, and hover over link
Persona Matches One The persona tags displayed in events
Platform Matches One The device the visitor used to access the website—examples include Desktop, Game console, Tablet, and Mobile

Server Time

Column Metadata Operators Description
Day of Month Equals, Greater Than, Less Than, Greater Than or Equal To, Less Than or Equal To Day of the month (as reported by the Acquia Lift service) when the visitor performed a specific action—from the following values: 1 through 31
Day of Week Equals, Greater Than, Less Than, Greater Than or Equal To, Less Than or Equal To

Day of the week code (as reported by the Acquia Lift service) for when the visitor performed a specific action—from the following values:

  • 1 – Monday
  • 2 – Tuesday
  • 3 – Wednesday
  • 4 – Thursday
  • 5 – Friday
  • 6 – Saturday
  • 7 – Sunday
Hour Equals, Greater Than, Less Than, Greater Than or Equal To, Less Than or Equal To Two-digit hour of the day code (as reported by the Acquia Lift service) for when the visitor performed a specific action—from the following values: 00 through 23
Month Equals, Greater Than, Less Than, Greater Than or Equal To, Less Than or Equal To

Two-digit month code (as reported by the Acquia Lift service) for when the visitor performed a specific action—from the following values:

  • 01 – January
  • 02 – February
  • 03 – March
  • 04 – April
  • 05 – May
  • 06 – June
  • 07 – July
  • 08 – August
  • 09 – September
  • 10 – October
  • 11 – November
  • 12 – December

Touch

Column Metadata Operators Description
Engagement Score Equals, Greater Than, Less Than, Greater Than or Equal To, Less Than or Equal To Total engagement score for the current touch
Number of Page Views Equals, Greater Than, Less Than, Greater Than or Equal To, Less Than or Equal To Number of content views in the current touch
Touch Duration Equals, Greater Than, Less Than, Greater Than or Equal To, Less Than or Equal To Measured as the difference between the first event and the last event in the touch
Touch Duration in Seconds Equals, Greater Than, Less Than, Greater Than or Equal To, Less Than or Equal To The difference in seconds between the first event and the last event in the touch

Visit Source

Column Metadata Operators Description
Domain Contains One, Matches One The domain of the webpage through which the visitor enters your website for the first time
Referrer Domain Contains One, Matches One The host name of the URL that referred the visitor to the first webpage visited on the website
Search Engine Matches One Search engine used to find the webpage, from the visitor’s referrer URL—examples include About, AOL, Ask, Baidu, Bing, CNN, Daum, Eniru, Lycos, Google, Mamma, Naver, Search, Yahoo, and Yandex
Search Terms Contains All, Contains One, Matches All, Matches One Organic search terms used by a visitor to reach the page, when provided in the referrer URL by the search engine, passed as the q parameter. Google typically no longer provides the parameter—examples include rent, pig, and roaster
URL Contains One, Matches One The first webpage the visitor accessed on the website

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