Information for: DEVELOPERS   PARTNERS

Campaign Factory

As your company evolves and expands, you’ll inevitably experience more and more complexity. This complexity can include new business units, regional teams, or clients (if you’re an agency), each benefiting from separate marketing automation accounts. With Campaign Factory (formerly Maestro), you can empower each of these groups with a separate automation account, while maintaining full visibility and control over each of those groups.

QUICK LINKS: Release notes

Despite the amount of time automation tools have been available within the marketing technology landscape, marketers continue to struggle with understanding which activities are performing well. Campaign Factory lets marketers review all their campaigns in a single, easy-to-digest interface. Now you can measure everything, including conversion rates, content engagement, campaign performance, and pipeline attribution.

For more information about Campaign Factory, see its product information page.