Personalization lets you track customers’ behavior throughout their buying journey—from anonymous visitor to loyal, repeat customer. Personalization unifies customer content and profile data from multiple sources to deliver in-context, personalized experiences across any channel or device.

For more information on Personalization, sign in to Acquia Academy and access the E-learning material.

Available packages

Personalization has several packages from which you can choose to personalize your content for customers, including the following:

Package Personalizations Analysis Content Hub Data warehouse
Personalization - Standard yes yes yes no
Personalization - Premium yes yes yes yes
Personalization Starter - Standard no yes no no
Personalization Starter - Premium no yes no yes

Product components

Personalization version 4 is a unified experience, making it easier to build personalized websites quickly. This version of Personalization is compatible with Drupal 7, Drupal 8, and Drupal 9.

  • Personalizations: Instead of having to use a separate application with its own interface and API to target content to your customers, Personalization features a collection of modules which integrates tightly with Drupal, allowing you to leverage the Drupal skills and knowledge you’ve developed from maintaining your website. Using these modules, you can create personalizations targeting your website’s content to the segments you create using Personalization, even if some of your websites aren’t using Drupal.
  • Configuration and analysis: As a cloud-based application separate from your website, Personalization lets you search for and categorize data about each of your visitors, based on customizable criteria such as location or the content type the visitor has viewed most frequently. Personalization allows you to organize this data into segments, or groups of criteria that visitors often have in common. For example, if your website specializes in vacation packages, a visitor who clicks on a skiing vacation might fit into a predefined Sports Enthusiast segment.
  • Content Hub: Acquia Content Hub is a cloud-based, centralized content distribution and syndication solution that provides you with the ability to share and enrich content throughout a network of content sources (including Drupal websites) with extensible, open APIs. It is a high-performance, scalable offering that connects content bi-directionally across multiple systems. It enables enterprises that operate many digital properties to effectively publish, reuse, and syndicate content across a variety of content sources and publishing channels.

Additional features

Depending on the Personalization package that you select, you can also access the Omnichannel functionality, which provides the following features:

  • Data warehouse: Using this feature, you can integrate data from other systems (such as marketing automation or CRM) into Personalization profiles by using a dedicated connection to Amazon Redshift or Snowflake . This cloud-based data warehouse contains all your Personalization-hosted visitor data, and with this direct access, you can use your own business intelligence tools to analyze your website visitors and discover new insights.
  • Using the Personalization APIs: Omnichannel includes access to several Personalization APIs you can use to exchange your visitor data with other systems.
  • Optional connectors: An Omnichannel subscription enables you to connect to other systems that contain user and sales information. Currently, Personalization officially supports the Marketo connector.

Browser requirements

Personalization supports the current and prior major releases of the Chrome, Firefox, Internet Explorer, and Safari web browsers for capturing visitor data and displaying personalized content.