Personalization
Personalization lets you track customers’ behavior throughout their
buying journey—from anonymous visitor to loyal, repeat customer.
Personalization unifies customer content and profile data from multiple sources
to deliver in-context, personalized experiences across any channel or device.
Available packages
Personalization has several packages from which you can choose to personalize
your content for customers, including the following:
Product components
Personalization version 4 is a unified experience, making it easier to build
personalized websites quickly. This version of Personalization is compatible
with Drupal 7, Drupal 8, and Drupal 9.
- Personalizations: Instead of having to use a
separate application with its own interface and API to target content to
your customers, Personalization features a collection of modules which
integrates tightly with Drupal, allowing you to leverage the Drupal
skills and knowledge you’ve developed from maintaining your website.
Using these modules, you can create personalizations
targeting your website’s content to the segments you create using
Personalization, even if some of your websites aren’t using
Drupal.
- Configuration and analysis: As a
cloud-based application separate from your website, Personalization lets you
search for and categorize data about each of your visitors, based on
customizable criteria such as location or the content type the visitor has
viewed most frequently. Personalization allows you to organize this
data into segments, or groups of
criteria that visitors often have in common. For example, if your
website specializes in vacation packages, a visitor who clicks on a
skiing vacation might fit into a predefined Sports Enthusiast
segment.
- Content Hub: Acquia Content Hub is a cloud-based,
centralized content distribution and syndication solution that
provides you with the ability to share and enrich content throughout
a network of content sources (including Drupal websites) with
extensible, open APIs. It is a high-performance, scalable offering
that connects content bi-directionally across multiple systems. It
enables enterprises that operate many digital properties to
effectively publish, reuse, and syndicate content across a variety of
content sources and publishing channels.
Additional features
Depending on the Personalization package that you select, you can also access
the Omnichannel functionality, which provides the following features:
- Data warehouse: Using this feature, you can integrate data
from other systems (such as marketing automation or CRM) into
Personalization profiles by using a dedicated connection to Amazon Redshift or Snowflake . This cloud-based data warehouse
contains all your Personalization-hosted visitor data, and with this direct
access, you can use your own business intelligence tools to analyze your
website visitors and discover new insights.
- Using the Personalization APIs: Omnichannel includes access
to several Personalization APIs you can use to exchange
your visitor data with other systems.
- Optional connectors: An Omnichannel subscription enables you to connect to
other systems that contain user and sales information. Currently,
Personalization officially supports the Marketo connector.
Browser requirements
Personalization supports the current and prior major releases of the Chrome,
Firefox, Internet Explorer, and Safari web browsers for capturing visitor data
and displaying personalized content.
