Using the Personalization APIsΒΆ

Personalization includes several interfaces, exposed as APIs, that you can use to interact with stored visitor data. You can use the APIs to both import and export data from the Personalization service.

For more information about each of the APIs available as part of Personalization, visit the page for each API:

  • Decision API: Enables you to set and review administrative functions for how decisions about content may be displayed to users
  • File Import API: Enables you to import user information from other sources into Personalization
  • JavaScript API: Enables you to send more information about your users and activities
  • Profiles API: Enables integration between Personalization and other websites
  • Push API: Enables real-time sending of notifications when users enter selected segments


Personalization includes the following APIs for each available package:

API Personalization Starter - Standard Personalization Starter - Premium Personalization - Standard Personalization - Premium
Decision API 𐄂 βœ“ 𐄂 βœ“
File Import API 𐄂 βœ“ 𐄂 βœ“
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Profiles API reference 𐄂 βœ“ 𐄂 βœ“
Push API 𐄂 βœ“ 𐄂 βœ“