Personalization includes several interfaces, exposed as APIs, that you can use to interact with stored visitor data. You can use the APIs to both import and export data from the Personalization service.
For more information about each of the APIs available as part of Personalization, visit the page for each API:
Personalization includes the following APIs for each available package:
API | Personalization Starter - Standard | Personalization Starter - Premium | Personalization - Standard | Personalization - Premium |
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Content Hub API | ![]() |
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Decision API | ![]() |
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File Import API | ![]() |
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JavaScript API | ![]() |
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Profiles API reference | ![]() |
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Push API | ![]() |
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Personalization includes the Personalization SDK (software development kit) for Personalization - Premium and Personalization Starter - Premium subscribers, enabling them to develop software applications targeting the Decision API.
You can test your implementation of the Personalization APIs with Postman and the package provided at Postman HTTP-HMAC on GitHub. To test your implementation, your code must meet both of the following requirements: