The various capture methods used by Personalization can be modified based on your website’s needs by replacing the following variables:
<category>
: The event descriptor you want to associate with the
page view. For more information about creating categories for your use,
see Creating and managing events.
<parameter>
: An information type collecting other custom data
about an event, such as the length of a viewed video. Commonly
used parameters include the following:
author
: Author of a piece of content a visitor viewed
content_keywords
: Maps to a Drupal keyword taxonomy when the
Personalization Drupal module is used
content_type
: Content-type to which a piece of visitor-viewed
content belongs
content_title
: Title of a piece of content a visitor viewed
content_section
: Section or category associated with a piece
of content (for example, technology
)
site_id
: Your websites using Personalization (for more information,
see Customer sites)
engagement_score
: Number you have chosen to signify the
importance of a visitor’s interest in the event (for example,
viewing a webpage may have an engagement score of 1, and viewing
a webinar may have an engagement score of 20)
page_type
: Category of page the visitor viewed (examples
include article page
, tag page
, and home page
)
persona
: User-defined category into which a visitor fits,
based on their viewing of particular content
post_id
: Unique identifier for a piece of content (for
example, 10000324
)
published_date
: Date and time a piece of content was published
Although each parameter can have only a single value, you can include several parameters to provide more values, separating each parameter and value pair by commas.
You can also enter parameters based on the following user-defined fields
made available by Personalization (where <i>
is the user-defined field
you want to use, such as touch_udf3
):
person_udf
: User-defined field for a person, with up to 50
fields for values
touch_udf
: User-defined field for a touch, with up to 20
fields for values
event_udf
: User-defined field for an event, with up to 50
fields for values
Note
Personalization also includes another method called identity
that also accepts parameters. Using this method enables you to send
more information about the website visitor along with the page view to
Personalization. For information about using the identity
method,
see Capturing visitor identity information.
<value>
: The value you want to assign to a parameter.
For more information about parameters, see the Field layouts section of the Data warehouse documentation.