Connecting visitor profiles¶

For data imported from Eloqua to be useful in Personalization, it must be assigned to the correct Personalization visitor profile. Eloqua information can be incorporated into a Personalization profile by using an email address or an Eloqua contact ID.

• Email address

  Whenever an anonymous visitor accesses your website, Personalization assigns the visitor a tracking ID. The visitor then completes an Eloqua webform to indicate interest in further information—for example, the visitor subscribes to a mailing list. The visitor’s email address is then captured in Personalization and is associated with the tracking ID, which allows the email address to be used as the basis for matching and importing information from Eloqua. For this process to occur, you need to add the following custom JavaScript to the webpages on your website that contain Eloqua forms. After a visitor submits an Eloqua form, the custom JavaScript to extracts the email address, and then pushes it to Personalization using the JavaScript API.

  <script>
     _tcaq.push(['captureIdentity', '[email protected]', 'email']);
  </script>
  

• Eloqua contact ID

  Eloqua can be configured to send a marketing email with a unique Eloqua contact ID that is appended to each link in the email. When a visitor clicks one of these links and visits your website, Personalization assigns this visitor a tracking ID. In addition to the tracking ID, the contact ID from the email link that the visitor clicked is imported into Personalization and mapped to the Personalization account identifier type. Personalization captures the Eloqua contact ID (rather than the visitor’s email address) to prevent exposing personally identifying information in email links. After capturing the Eloqua contact ID, Personalization links these two IDs and creates a unified visitor profile.

Configuring Personalization Identity settings¶

For the Eloqua contact ID to be imported into Personalization, it must be mapped to the correct identifier type. The settings on the Identity tab in Personalization settings need to be configured to accept this mapping.

To configure these settings:

1. Sign in to your website as a user with the permission to administer the personalization settings.
2. Go to Configuration > Personalization Settings > Personalization Profiles.
3. In the Identity parameter field, enter the value Id. This is the Eloqua contact ID.
4. Ensure that the value in the Identity type parameter field is identityType and the value in the Default identity type field is account. This maps the Eloqua contact ID to the Personalization identifier type account.
5. Click Save to save your changes.

Mappings¶

Depending on the information that you want to import from Eloqua into Personalization, mappings will help you identify users and patterns. You can add activity mappings, lead mappings, or both to your Eloqua connector.

Contact mappings¶

Adding contact mappings to your Eloqua connector allows you to import data related to visitors’ identities and create segments from that information.

When you have mapped this lead to a field, it can be imported into Personalization and used to create a segment.

Salesforce integration¶

Eloqua is also integrated with Salesforce customer relationship management software. Organizations often use Salesforce to track prospective customer interactions when they become sales-qualified leads—after the organization’s sales team decides that a customer is a good fit for their product. The Eloqua connector can import any lead or activity data that Salesforce has provided to Eloqua, such as opportunity size or projected close date. This data can then be imported into Personalization through the connector.

Data from Salesforce can provide you with more detailed information about visitors’ demographics, their interest in your website, and the likelihood that they will complete transactions such as purchasing your products. For more information about Eloqua and Salesforce integration, see Oracle’s whitepaper.