Personalization Omnichannel provides access to a cloud-based data warehouse containing your Personalization-hosted visitor data. You can directly connect to the data warehouse to use your own business intelligence tools to analyze your visitors and discover new insights.
You can also extend your use of the visitor data warehouse by using the Using the Personalization APIs or manually Uploading import files to Personalization to import external visitor information (such as from your CRM system) into Personalization, providing you with a single location for your aggregated visitor information.
The data warehouse updates either every 10,000 records or about every 15 minutes, depending upon which threshold is first met. It may take up to 24 hours for processed data to be available in all tables.
After purchasing a license for Omnichannel, you will be provided with connection instructions to your visitor data warehouse.
You can use your connection information for:
The data warehouse structure uses the following field layouts for organizing and presenting its data:
segments
table (for specific segment
information) and the matching_segments
table (links events with
their associated segments).