A goal is an event in Personalization used to measure the effectiveness of a rule. A goal triggers when a decision from a rule, which shows a particular piece of content, results in an event. Events can include actions, such as a user completing a form, landing on a page, clicking on a page element, or purchasing an item.
To create a goal, Personalization determines each new inbound event’s eligibility to be a goal.
A goal is created when the following set of conditions is met:
For example, you can create an event Purchase, associated with a goal Purchased annual subscription, and tied to a rule where a user is shown content intended to convince them to make a purchase. The goal is met if the user makes the purchase within 72 hours.
The goals are then used in reporting to help you understand which content variations perform better than others.
To manage your goals or to make changes to your current goals:
The Goals page displays options for actions you can take with your available goals.
By default, the first rule created for a slot also creates a click-through
goal, to ensure every slot with rules has at least one goal. The default
click-through goal has a value of 1
.
To add a goal:
Sign in to Personalization and click the Personalize tab.
From the left menu, click the New Goals link.
Click the Add New Goal link.
Enter values for the following fields to provide details about the goal you want to create:
Purchased
1-year subscription
. Click-through goals have a default name in the
format: [Rule name] Click-Through
. If a rule exists with this name,
the new rule defaults to [Rule name] Click-through [rule UUID]
.Purchased 1-year subscription for service
.Purchased 1-year subscription
goal value set to $50
, and a
different goal like Purchased monthly subscription
set to
$5
.To apply the goal to all customer sites, select the Apply Goal to all customer sites checkbox. This is selected by default.
Alternatively, you can clear the checkbox, click Add Site, and select one or more customer websites to which you want to add the goal.
To add an event to the goal:
Click Create to save your new goal.
Rules are associated with goals in Personalization. After you have added goals to the rules you created, you have all the necessary elements to provide customized experiences for your users, and to track their responses.