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# Creating and managing goals¶

A goal is an event in Personalization used to measure the effectiveness of a rule. A goal triggers when a decision from a rule, which shows a particular piece of content, results in an event. Events can include actions such as a user completing a form, landing on a page, clicking on a page element, or purchasing an item.

To create a goal, Personalization determines each new inbound event’s eligibility to be a goal. A goal is created when the following set of conditions is met:

• The event is associated with a goal
• The goal is tied to a rule
• The rule triggered a decision within 72 hours for a given visitor
• A goal was never before awarded for the rule to that visitor

For example, you can create an event Purchase, associated with a goal Purchased annual subscription, and tied to a rule where a user is shown content intended to convince them to make a purchase. The goal is met if the user makes the purchase within 72 hours.

The goals are then used in reporting to help you understand which content variations perform better than others.

For a step-by-step video tutorial introducing you to Personalization, including creating goals, see Creating Personalized Experiences with Personalization.

To manage your goals, or to make changes to your current goals, complete the following steps:

The Goals page displays options for actions you can take with your available goals.

• Find: Enter your search criteria in the Find Goals text field. Filter by selecting a Customer Site. Click Search to search.
• Edit: Select a goal name from the list of goals to change a current goal.
• Delete: To delete a goal, click Delete next to the goal you want to remove.
• Clone: To clone a goal, click Clone next to the goal you want to clone.

By default, the first rule created for a slot also creates a click-through goal, to ensure every slot with rules has at least one goal. The default click-through goal has a value of 1.

To add a goal, complete the following steps:

• Goal Name: Enter a name for the goal, such as Purchased 1-year subscription. Click-through goals have a default name in the format [Rule name] Click-Through. If a rule exists with this name, the new rule will default to [Rule name] Click-through [rule UUID].
• Description: Enter a brief explanation of the goal, such as Purchased 1-year subscription for service.
• Value: Enter the value attributed to the goal, which can be used to designate the relative weight of one goal to another. It can also be used to directly track the dollar ($) value of the goal. This dollar value can be passed dynamically, using the goal’s associated event. For example, you may have the Purchased 1-year subscription goal value set to $50, and a different goal like Purchased monthly subscription set to \$5.