In Personalize > People > Person Detail, after you have selected a specific visitor, the Touches tab lists each touch recorded for that visitor. A touch is a series of contiguous views with a duration between events of no more than 30 minutes.
Each touch includes the following information:
Clicking an individual touch, and then selecting Show Properties, causes Personalization to display other information. Depending on the kind of touch, the displayed properties will vary. Here are several of the most common properties:
The Events section also provides a list of events, each of which has a date, name, and subscriber website associated with it. A touch must be selected before a list of events displays. Clicking an individual event and selecting Show Properties displays more information, depending on the event type. For example, the properties of a Content View include the following items:
Engagement Score: The computed engagement score at the event level, which depends on what kind of event (such as a page view or a newsletter subscription) occurred.
By default, all Content View events have an engagement score of 1. The engagement score is included in the score for each individual touch, and each touch’s score is included in the total engagement score for each visitor. The total engagement score includes all engagement scores for a 90-day period.
Page Type: The type or function of the webpage accessed during the event (such as home page, tag page, or article page)
Page URL: The URL of the webpage the visitor accessed
Content Type: The content type of the accessed webpage
Content Title: The title of the webpage the visitor accessed
Content ID: The node ID of the accessed webpage
For more information about the visitor’s behavior and activities on your website, see Examining visitor information.