Viewing the Profile Details tab
Clicking the Profile details tab causes Personalization to
display more information about the visitor, including the following:

- First Time Visitor: Indicates whether the visitor has visited
the website before
- Subscriber Status: Indicates the visitor either has
subscribed to the website or to a publication connected with the
website
- Anonymous Visitor: Visitors who haven’t been identified by
Personalization are anonymous visitors (identification can occur
when signing in, subscribing to a newsletter, or sharing an item
socially). Anonymous visitors are indicated with True, and
identified users have a value of False.
- Do Not Track: If a visitor has asked that their activity not be
tracked on your website (for example, if the visitor has filled in a
form asking not to be tracked) this value will be True;
otherwise, it will be False.
- Favorite content type: The content type for which the visitor
has viewed the most pieces of content