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Content tagging use case examples

The following page provides use cases on how a fitness website can use content tagging to target content to specific visitors to the website, including examples of how websites from other industries may tag their content.

The example in Understanding content tagging with Personalization results in the following taxonomy, which maps the Drupal entity’s Activity vocabulary to the Content Section field in Personalization , and maps taxonomies from your Drupal entity to custom fields in Personalization:

Personalization client field mapping Personalization Profile field Visitor Context
Content Section: Activity Content Section Yoga, Running, Strength, Cycling, Swimming
Content Section: Location event_udf4 NYC, LA, Urban, Suburban
Content Section: Dietary Interests event_udf5 Juicing, Gluten Free, Vegetarian, Snacks
Content Section: Beauty Interests event_udf6 Athletic wear, Street style, Natural products, DIY, Celebrity
Keywords   Zika virus, Annual 5k, Meditation, Business Travel

Mapping examples

The following tables contain mapping examples from other industries, mapping the most important vocabulary from the Drupal entity to the Content Section field in Personalization, and mapping taxonomies to custom fields in Personalization:

Example: American University

Personalization client field mapping Personalization profile field Visitor context
Persona   Student, Non-Student
Content Section: Status Content Section Prospective, Admitted, Current, Graduates
Taxonomy: School Type event_udf4 Undergraduate, Graduate, Continuing
Taxonomy: Location event_udf5 New England, USA, International
Content Section: Information Type event_udf6 Academic, Admissions, Student Life, Financial
Keywords   Start of term (add or drop classes, housing), End of term (grades, library hours), Visiting campus, Study Abroad, Transfers

Example: B2B software company

Personalization client field mapping Personalization Profile field Visitor Context
Persona   Current customer, Prospect
Content Section: Product Family Content Section Cloud Hosting, Infrastructure, Professional Services
Content Section: Product Type event_udf4 Dedicated Hosting, Network, Storage, Database & Data Analytics, Productivity & Collaboration
Content Section: Industry Type event_udf5 Public, Private, Hybrid
Content Section: Industry event_udf6 eCommerce, Finance, Health Care
Keywords   Federal, Annual Conference, Open Source, Customer Stories, Certification, Compliance

Example: Regional bank

Personalization client field mapping Personalization Profile field Visitor Context
Persona   Customer, Prospect
Content Section: Customer Type Content Section Business, Personal
Content Section: Product Type event_udf4 Checking, Investing, Credit Cards, Loans, Insurance
Content Section: Life Stage event_udf5 Teen, Family, Retired
Content Section: Borrower Score event_udf5 Building, Average, Excellent
Keywords   Mobile Apps, Customer Stories, Calculator, Events