Capture visitor identity with Google Tag Manager¶

1. Create a new tag titled Personalization - Identity Update - Email.
2. Add a Personalization Capture Tag.
3. Select the Capture type as Identity.
4. In the Identity Custom Parameters expandable section enter email as the parameter name and map it to a dataLayer variable which has the value to be captured.
5. Add a Trigger to the tag.
6. Click Save to use this tag to capture a visitor’s identity.