This article documents the standard data elements provided by Customer Data Platform (CDP) out-of-the-box. For any data element specifically configured for your tenant, please refer to your tenant-specific documentation.
Customer Attributes
The Customer Attributes content elements are a superset of what has been described in the table under the section List of standard rules & refinements. You will find below the elements that are found in Customer Attributes and do not exist in the “List of standard rules & refinements”.
Name | Description |
|---|---|
Address1 | The first address line of the customers. This is coming from your standard customer feed. Default value is “Unknown”. |
Address2 | The second address line of the customers. This is coming from your standard customer feed. Default value is “Unknown”. |
Email address | Your customers’ email address. Default value is “Unknown”. |
Email hash | Your customers’ email address, hashed using the SHA-256 cryptographic hash function. Default value is “Unknown”. |
First name | Your customers’ first name, as provided by your standard customer feed. Default value is “Unknown”. |
Last name | Your customers’ last name, as provided by your standard customer feed. Default value is “Unknown”. |
Middle name | Your customer’s middle name, as provided by your standard customer feed. Default value is “Unknown”. |
Mobile phone | Your customers’ mobile phone number, as provided by your standard customer feed. Default value is “Unknown”. |
Salutation | The salutation (Mr, Ms, Dr, etc…) to use for your customers, as provided by your standard customer feed. Default value is “Unknown”. |
Secondary phone | Your customers’ secondary phone, as provided by your standard customer feed. Default value is “Unknown”. |
Title | The title to use for your customers, as provided by your standard customer feed. Default value is “Unknown”. |
Zipcode suffix | The zipcode suffix (+4) for your customers’ address, as provided by the CDP Data Quality Engine. Default value is “Unknown”. |
Content Models
Content models allow you to output details (i.e. attributes or metadata) from sources other than the customer-level attributes.
Product-Oriented Content Models
These content models output details about products linked to customers. Those content models are:
Last Products Purchased: outputs a list of all products purchased by the customer.
Last Products Browsed: outputs a list of all products browsed by the customer.
Last Abandoned Products: outputs a list of all products that were added to the cart by the customer after their most recent transaction.
User Product Recommendations : outputs a list of all products recommended to the customer by CDP.
Favorite Products: outputs a list of top N most commonly purchased products, ranked by quantity and followed by revenue. The default value of N is 10. You can update the value in the CDP user interface. These products are purchased two or more times in the past X months or days. Here, X is the timeframe that the user selected in the CDP user interface.
Subscription: outputs the top N subscriptions and shares the user-defined field values for subscription, product, and subscription-product mapping attributes. The default value of N is 10. You can update the value in the CDP user interface.
Organization-Oriented Content Models
These content models output details about organizations (i.e. stores) linked to customers. Those content models are :
Closest Store Details : outputs the physical organization (i.e. retail store) that is located closest to the customer geographically (calculated by comparing the center of the store’s zip code and the customer’s primary addresses zip code).
Primary Store Details : outputs the physical organization (i.e. retail store) that the customer has transacted at most often (ordered by transaction count).
Customer-Oriented Content Models
These content models output details of abstractions above or below the master customer. For example, a household is above a master customer since a household encompasses multiple master customers. “Child customers” are below a master customer since multiple child customers (i.e. source customer records) are de-duplicated by CDP to construct a master customer. Those content models are :
Household Attributes : outputs the household that the customer belongs to.
Child Customer Content : outputs a list of all child customers that were de-duplicated to construct the master customer.
Calculated Content Models
These content models are calculated at the time of campaign execution and allow for more dynamic content options. Those content models are :
Echo : outputs the exact same text (i.e. string) for every output record. The user inputs a header name for the column and some text that is repeated (i.e. echoed) for every output record.
Campaign Metadata : outputs details about the CDP campaign for every output record.
Revenue in Timeframe : outputs the sum of revenue spent within a given time frame for every customer.
Next steps
Once you have selected your content, you can go to the next step you will have o setup for your campaign : Selecting your destination