This page serves as an archive for the Acquia Certified Personalization Pro Examination.
This exam is no longer offered as of April 2022. The proficiencies that were previously covered in full within the exam are now separated into two exams. Now, highly technical developers can test their best practices alone without needing to leverage industry best practices of marketers, and vice versa.
To obtain one of these credentials, see the respective study guide:
The Acquia Certified Personalization Pro credential is still valid. The following study guide now serves as documentation that wish to understand the qualifications of those that were awarded this certification previously:
This guide explains the exam blueprint, breaks down knowledge domains, and helps you get familiar with the nature of questions asked in the exam. It also provides helpful steps to prepare for the exam and links to further resources for study and preparation.
The following is the key information about the exam:
The purpose of this exam is to validate skills and knowledge of developers, digital marketing professionals, and architects in the area of designing, implementing, and maintaining personalization campaigns using Acquia Personalization.
This exam validates a candidate’s ability to:
Newcomer: You are absolutely new to Drupal and Acquia products.
Intermediate: You have Drupal and Cloud Platform development experience, but are new to Acquia Personalization.
Advanced: You have Drupal, Cloud Platform, and Acquia Personalization development experience, and wish to get certified.
As a newcomer to the Acquia platform, take the introductory courses in Acquia Academy. This will start you on your journey to certification.
Acquia customers can access these and other courses for free by self-registering at Acquia Academy. Once you have an account, you can log in at Acquia Academy and review them as many times as you like. Many Acquia Academy courses are available.
Completing the courses alone will not prepare you to pass the certification exam. You need to have some real-life, practical experience to attempt the exam. For this purpose, we recommend that you gain practical experience by working on at least 2-3 projects utilizing Acquia Personalization.
Once you decide to take up the exam, we recommend that you study the domains and topics covered by the exam and their relative weights. You should also perform a self assessment of your own areas of strengths and weaknesses vis-a-vis the domains and topics detailed in the exam blueprint. This is a recommended starting point for experienced Personalization users.
Based on your self assessment, you may need to gain knowledge and experience in some domains or topics. The best way to learn is by working or experimenting with the tools. Follow the suggestions given for preparation in the Preparation section and refer to the external resources given in the Study Guide section.
At this stage, you should be ready to take the exam. Follow the instructions for registering for an exam.
Note
This exam blueprint includes topics/domains and test objectives to help guide the test taker. They should not be construed as a comprehensive listing of all of the content on this examination.
| Domain | % of Questions |
|---|---|
| 1.0 Fundamental Personalization Concepts | 10% |
| 2.0 Installation and Initial Configuration | 20% |
| 3.0 Profile Manager / Campaign Builder | 50% |
| 4.0 Experience Builder / Visual Editor | 20% |
| TOTAL | 100% |
1.1 - Demonstrate understanding of fundamental concepts of website personalization
1.2 - Demonstrate understanding of benefits and limitations of personalization
2.1 - Demonstrate ability to install Content Hub and ensure content readiness for personalization
2.2 - Demonstrate ability to install Acquia Personalization and setup data collection
2.3 - Demonstrate understanding of architectural considerations for third party integrations
3.1 - Demonstrate ability to collect data and define Goals
3.2 - Demonstrate ability to understand and use Profile data (People tab)
3.3 - Demonstrate ability to define and use Segments
3.4 - Demonstrate ability to configure and manage Campaigns
3.5 - Demonstrate understanding of Analytics provided by Acquia Personalization (Analyze)
3.6 - Demonstrate ability to configure Acquia Personalization (Configure tab)
4.1 - Demonstrate ability to configure Slots
4.2 - Demonstrate ability to define Rules
Experienced developers will likely know their weaknesses more than they know their strengths. You might have judged your own skill levels while reading through the exam domains listed above. It is quite natural for you to be more experienced and proficient in one domain than another. Also, within a domain, it is likely that you have hands-on experience with some topics but have never touched other areas within the same domain.
We suggest you perform a skills and expertise self-analysis with respect to the domains and topics listed in the blueprint. The blueprint lists test objectives (topics) for each domain. Rank your skills on a scale of 0 to 10 against each test objective (0 for absolutely zero knowledge or exposure and 10 for complete mastery).
You may use the following table to carry out your evaluation.
| Domain | Topic | Your Score (1-10) |
|---|---|---|
| 1 | Fundamental Personalization Concepts | |
| 1.1 | Demonstrate understanding of fundamental concepts of website personalization | |
| 1.2 | Demonstrate understanding of benefits and limitations of personalization | |
| 2 | Installation and initial Configuration | |
| 2.1 | Demonstrate ability to install Content Hub and ensure content readiness for personalization | |
| 2.2 | Demonstrate ability to install Acquia Personalization and setup data collection | |
| 2.3 | Demonstrate understanding of architectural considerations for third party integrations | |
| 3 | Profile Manager / Campaign Builder | |
| 3.1 | Demonstrate ability to collect data and define Goals | |
| 3.2 | Demonstrate ability to understand and use Profile data (People tab) | |
| 3.3 | Demonstrate ability to define and use Segments | |
| 3.4 | Demonstrate ability to configure and manage Campaigns | |
| 3.5 | Demonstrate understanding of Analytics provided by Acquia Personalization (Analyze) | |
| 3.6 | Demonstrate ability to configure Acquia Personalization (Configure tab) - Management & Permissions | |
| 4 | Experience Builder / Visual Editor | |
| 4.1 | Demonstrate ability to configure Slots | |
| 4.2 | Demonstrate ability to define Rules |
Once you have a list of topics for which you need preparation, you will possibly face two challenges:
Customers and Partners can self-register on the appropriate branch of Acquia Academy. Take courses in the relevant domain to refresh your knowledge. Available courses include:
We have also made a list of online resources and documentation for each learning domain in the Study Guide section.
1.1 Demonstrate understanding of fundamental concepts of website personalization
| Title | Link |
|---|---|
| Using campaigns in Acquia Personalization | Using campaigns in Personalization |
| Creating and managing segments | Creating and managing segments |
| Creating and managing events | Creating and managing events (see also Goals) |
| Creating and managing goals | Creating and managing goals |
| Creating personalized slots | Creating personalized slots |
| Acquia Personalization Glossary | Personalization glossary |
1.2 Demonstrate understanding of benefits and limitations of personalization
| Title | Link |
|---|---|
| Personalize Drupal with Acquia Personalization | How to Deliver Personalized Brand Experiences |
| Acquia’s Approach to Personalization | Acquia’s Approach to Personalization |
2.1 Demonstrate ability to install Content Hub and ensure content readiness for personalization
| Title | Link |
|---|---|
| Installing Content Hub | Installing Content Hub |
| Sharing content (Content Hub 1.x) | Sharing content |
| Discovering content (Content Hub 1.x) | Discovering content |
2.2 Demonstrate ability to install Personalization and setup data collection
| Title | Link |
|---|---|
| Installing Acquia Personalization | Installing Personalization |
2.3 Demonstrate understanding of architectural considerations for third party integrations
| Title | Link |
|---|---|
| Using connectors for Acquia Personalization | Using connectors with Personalization |
| Using the Acquia Personalization APIs | Using the Personalization APIs |
3.1 Demonstrate ability to collect data and define Goals
| Title | Link |
|---|---|
| Creating and managing goals | Creating and managing goals |
3.2 Demonstrate ability to understand and use Profile data (People tab)
| Title | Link |
|---|---|
| Examining visitor information | Examining visitor information |
3.3 Demonstrate ability to define and use Segments
| Title | Link |
|---|---|
| Creating and managing segments | Creating and managing segments |
3.4 Demonstrate ability to configure and manage Campaigns
| Title | Link |
|---|---|
| Using campaigns in Personalization | Using campaigns in Personalization |
3.5 Demonstrate understanding of Analytics provided by Acquia Personalization (Analyze)
| Title | Link |
|---|---|
| Using reports and dashboards in Profile Manager | Using reports and dashboards in Personalization |
3.6 Demonstrate ability to configure Acquia Personalization (Configure tab)
| Title | Link |
|---|---|
| Configuring personalization settings | Configuring personalization settings |
| Connecting Content Hub | Connecting to Content Hub |
4.1 Demonstrate ability to configure Slots
| Title | Link |
|---|---|
| Creating slots in Experience Builder | Creating personalized slots |
4.2 Demonstrate ability to define Rules
| Title | Link |
|---|---|
| Creating rules in Acquia Personalization | Creating a campaign |
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