Acquia has partnered with VWO to provide Testing, Insights, and Personalize services as Acquia Convert Powered by VWO.
Convert Testing is a Software as a Service (SaaS) product through which customers can run A/B, multivariate, and split URL experiments by using Bayesian statistics. Through targeted experiences for specific visitor segments, customers can optimize client-side experiences for websites or Single Page Applications (SPA). This product supports real-time reporting and aids in the dynamic allocation of traffic, enabling customers to understand key metrics and clearly identify winning strategies.
With Convert Testing capabilities, customers can:
Distribute traffic to multiple URLs and identify the one that converts best.
Estimate the conversion rate of websites.
Know the statistical validity of test results.
10,000 MTUs
For more information, see this page on the VWO website.
Convert Insights is a web-based, qualitative behavior analytics engine that helps to pinpoint bottlenecks, alleviate friction, and uncover opportunities within customer website visitors' purchasing journeys and user experiences so that experiences can be continually enhanced. VWO Insights collects visitor behavior, from navigation and clicking patterns, to funnel progression. Heatmaps, Clickmaps, and Session Recordings provide a visual analysis of customer behavior.
For more information, see this page on the VWO website.
Convert Personalize is a SaaS product through which customers can tailor websites based on visitor segments. The following are the options to personalize websites:
1. No-code Visual Editor for non-technical users to edit elements on the website and add new elements such as modals, banners, countdown timers, and content blocks to create test variations.
2. Code Editor for developers to easily code the test variations using custom HTML, CSS, and JS.
For more information, see this page on the VWO website.
Convert Data360 enables the creation of custom tracking and segmentation conditions to be applied in Convert campaigns to meticulously capture every aspect of websites. Users can create custom events, metrics (custom tracking conditions that can be used across campaigns), and custom visitor properties.
Convert provides access to:
Visitor profiles featuring a list of events that each visitor has performed on websites
Properties of all visitors when a VWO campaign is running.
Convert Data360 cross-verifies the streaming of events on websites and determines the triggered event and its trigger time.
Convert Data360 stores the following details on campaigns:
Segments - Categorize customers with Segments and leverage them for targeted campaigns and filtered reports.
Metrics - Track website event accomplishments during campaigns using Metrics similar to conversion goals in Convert.
User Profiles - Unify customer data into a single view with Profiles. Access visitor properties and triggered events from campaigns.
Audit - Streamline website events using the Audit feature in the Data360 module. Verify if standard and custom events are being tracked correctly on websites.
Ideate, hypothesize, prioritize, and execute optimization campaigns with a team in one place.
Convert Plan is included free of cost with any Convert product purchase.
Observations - Record observations to help identify problems and find possible solutions.
Observations with Automatic Snapshot - Automatically capture snapshots of the reports as log observations.
Observation Plugin - Make quick observations and audit webpages while on them, all with a handy browser plug-in.
Hypotheses - Know the total number of tests run on an account concurrently.
Hypotheses Prioritization + Custom Workflows - Prioritize ideas based on importance, complexity, and ease of implementation. Customize workflow to visualize progress.
Ideafactory - Take inspiration from hundreds of ideas, case studies, and other resources to develop a strategy.
While packages dictate available features, it is Monthly Tracked Users (MTUs) that impacts quota.
MTU is a usage-based pricing model. Charges for Acquia Convert are assessed based on the visitors who meet the criteria of an active campaign.
Customer will be notified as they approach their quota, providing sufficient time to upgrade to a larger MTU quota.
VWO provides reports of quota usage and related notifications.
For more information on MTUs, visit this page on the VWO website.
The Acquia-VWO Connect Drupal module integrates your site with VWO. It replicates the functionality of the VWO module and provides additional Acquia-specific features. VWO enables the creation of segments, and this module provides additional Drupal-specific configurations to allow you to capture content metadata with page views in Acquia Convert.
This module currently supports field mappings for Content Section, Content Keywords, and Persona from common content type taxonomies on the site to create segments in Convert Testing and Convert Personalize.
For more information, visit https://www.drupal.org/project/acquia_vwo.
Acquia DAM integration to access Acquia DAM assets in Convert Personalize and Convert Testing to leverage centralized control and enforce brand consistency.
Campaigns will be paused when the MTUs exceed the subscription MTU quota unless otherwise agreed in writing by Acquia. Customers will be alerted before the quota is consumed 100%.
To get help:
Use the documentation in the links below to configure and customize Acquia Convert.
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Wed Oct 09 2024 14:41:58 GMT+0000 (Coordinated Universal Time)