Information for: DEVELOPERS   PARTNERS

Creating Personalized Experiences with Personalization

Tutorial Goal

Create a personalized call-to-action based on your audience’s location and more with Personalization.

Tutorial Overview

This tutorial is a step-by-step, hands-on guide on how to create a personalization with Personalization. In this example Personalization will identify your audience based on their location, returning visitation status, and serve a relevant banner and call-to-action in real-time.

Personalization unifies content and data to serve targeted, personalized content to visitors. With Personalization, content managers can track visitor behavior throughout your site, and deliver in-context, personalized experiences.

This tutorial includes the following in-depth lessons:

  1. Creating a Target Segment for Personalization
  2. Publishing Content to Experience Builder
  3. Creating Slots
  4. Creating Rules
  5. Creating Goals