Connect Acquia DAM to AI assistants such as Claude or Microsoft Copilot through the Model Context Protocol (MCP) server. Use conversational prompts to search assets, retrieve metadata, update content, and streamline workflows.

Supported AI assistants

The Acquia DAM MCP server works with AI assistants and clients that support the MCP standard and OAuth authentication, including:

• Claude (Claude Desktop, Claude.ai, and Claude Enterprise)
• Microsoft Copilot (including Microsoft Copilot Studio)
• Any MCP-compliant client or development platform that supports remote MCP servers with OAuth authentication

Enabling the MCP server

Administrators can enable the MCP server through the Admin menu.

1. In Acquia DAM, access the Admin menu.
2. Select Global features.
3. Enable the MCP Server toggle.

If you encounter issues, contact Acquia Support.

Connecting your AI assistant

To connect your AI assistant to Acquia DAM, configure the MCP connection with the following settings:

For instructions to connect custom remote MCP servers, refer to the documentation for your AI assistant.

Usage and permissions

After you establish a connection, your AI assistant can search, retrieve, and update content in Acquia DAM.

Each user authenticates through OAuth. The assets and content available to the user match their existing Acquia DAM permissions and role-based access controls. The same access rules apply to the web interface, the REST API, and AI assistants.

Available tools

The MCP server provides the following tools:

Use cases and starter prompts

Use the following prompts to get started. The prompts are grouped by role.

DAM administrators

• Audit metadata quality
  • "Find all images added in the last 30 days with an empty description field."
  • "Update the copyright field on this asset to 'Eudaimonia Bikes 2026'."
  • "Update the usage license field on this asset to 'Getty License', even if that is not an existing option yet."
• Monitor expiration and lifecycle
  • "Show me all active assets expiring in the next 90 days."
  • "Set the expiration date on this asset to December 31, 2027."
  • "Release this asset immediately so it is available for download."
• Onboard team members
  • "What metadata fields exist in our DAM, and how are assets categorized?"

Digital marketers

• Discover campaign assets
  • "Find assets from the Digital Government Summit for an email header."
• Size and crop assets
  • "Provide this image as a web-ready 800 x 600 pixel version."
  • "Provide a square crop of this image at 800 pixels, focused automatically on the most important part of the shot."
• Build presentations from brand assets
  • "Search our DAM for a screenshot of natural language search, then build one pitch slide on the value of AI search."
• Tag assets after a product launch
  • "Add 'e-bike' and 'electric' as tags on all assets for the Bliss Bike model product line."

Creatives

• Check for existing assets before you create
  • "Do we already have any banner assets we can reuse?"
• Understand the metadata schema before you start a brief
  • "What Product and Event tags can I use for this brief?"
• Pull reference assets
  • "Pull up the Digital Government Summit Minnesota header so I can compare it."
• Crop images precisely
  • "Provide a square crop of this image at 800 pixels."
  • "Crop this image to 16:9 and let the assistant find the best focal point in the shot."

Reversing changes made with an AI assistant

When you make changes through an AI assistant, reverting those changes depends on whether the assistant retains the previous values in context.

The Acquia DAM API returns current field values, not the edit history. To ensure that you can revert updates, use the following methods:

• Use search context: If your initial prompt included the previous value, the assistant retains that value in context and can revert the update when you ask. For example, prompt "Find all assets where Photographer = X", and then prompt "Change Photographer to Y".
• Request a snapshot first: If the previous value was not in your search query, capture a snapshot before you make updates:
  1. Capture the current values. Prompt: "Show me a table of the asset filenames and their current values for Photographer."
  2. Make the update. Prompt: "Update the Photographer field to 'Jane Doe'."
  3. To revert the update, prompt: "Revert the Photographer field to the previous values in the table."
• Manage tags safely: New tags append to the asset and do not overwrite existing tags. The assistant can remove the new tags without affecting existing tags.

MCP Server for Acquia DAM