What is Entries? What can it be used for?

What is Entries? What can it be used for?

Entries is an app in Acquia DAM that helps you manage product content for distribution across multiple channels, delivering up-to-date content to the right channel quickly and efficiently. It’s a single source of truth for your product content and digital assets. Import product SKUs, names, and attributes from enterprise resources planning or product lifecycle systems, then enrich those products with marketing copy, related assets, usage restrictions, and pricing information. Organize what customers will read, see, and hear about your products in one view.

Use Entries to:

• Help product marketers create product information using attributes to differentiate your products to the market and attract buyers
• Help your product managers ensure other departments receive accurate and current updates about products so they can support product launches
• Offer your copywriters a single source for product information so they can create content needed for your products