Insights is an app in Acquia DAM that provides valuable information on the state of your DAM site and the assets in it, helping you to make informed decisions about those assets. The app is connected to a powerful data pipeline, which is fed from events that occur in your site. Data allows you to analyze the performance of assets, including how much or little others engage with them, track the types of assets that are most used, and compare asset use from brand to brand.

In Insights, you can ​create customized reports, then further customize them by selecting from multiple chart types, filtering, and grouping options. You can also export the report data into a CSV format for easy manipulation.

The Insights Application feature must be enabled for you to access site and engagement data. Contact the DAM Customer Support team to enable or disable the feature.

Find more information in the Insights Overview video in Acquia Academy.

Types of insights¶

Note
Currently, the Insights app offers data on asset downloads, logins, and shares. More types of insights — views, uploads, and searches — will be released over the coming months. Read more about the future of Insights.

There are two types of insights: site data and engagement data. Site data is data about things that live on the site, like the total number of assets, the total number of users, and the total site storage. It can be used to get intelligence about how a site is growing.

Totals for site data are not time sensitive, so you'll see the same data regardless of time zone. Time zone settings are located in your user profile.

Engagement data is data about downloads, logins, searches performed, shares, social shares, uploads, and views of assets. It's data that is triggered by a specific event that has occurred within or outside of the DAM. An event has to be initiated by someone. Engagement data can be used to track how assets are used or repurposed across the network.

Engagement data is recorded when an event occurs and includes detailed data about your environment and location. Since the data is dependent on time, it is sensitive to your time zone. Data can be adjusted based on your time zone.

Site and engagement data descriptions¶

These are the definitions for site and engagement data:

• Assets: Number of assets on the site, including released, unreleased, archived, expired, pending delete, and deleted assets
• Storage: Total site storage for active assets, assets pending deletion, and archived assets
• Users: Number of active user accounts on the site
• Downloads: Number of downloads from search results, quick view, the Asset Details and Digest pages, to file sharing tools, embed codes, orders, portals, collections, the mobile app, and the API
• Logins: Number of logins by all registered site users
• Searches: Number of searches by users, including search terms and number of results
• Shares: Number of shares of assets from orders and collections
• Social shares: Number of assets published to YouTube
• Uploads: Number of assets uploaded directly to the site via FTP or from file sharing tools
• Views: Number of times assets are viewed from search results, share links or embed codes, Quick View, the Asset Details and Digest page, collection share pages, portals, and the mobile app

Insights vs. Google Analytics¶

To get a full picture of site use, data from Google Analytics can be used in combination with site and engagement data obtained using Insights. Google Analytics provides in-depth data that would be expected for any website: page views, user demographics (like age, gender, interests, and affinity), browser language, and commonly entered search terms.

Insights reports on the state of your DAM site and the assets within it. It provides site data (like total asset storage, number of assets) and user engagement data (like number of logins, the number of times an asset was viewed or shared).

Use Google Analytics and Insights data together to get the fullest picture of site use.

Google Analytics can also be used to see the number of portal views within a certain timeframe, portals that are most visited, for data on a certain portal, or to see how users most often access portals.