The page provides a list of add-ons in Customer Data Platform (CDP). For detailed information about any of the add-ons, visit its respective documentation. To include an add-on to your subscription, contact your customer value manager (CVM).
The following table lists the self-service add-ons:
| Add-on | Description |
|---|---|
| Interactive Queries | Provides full SQL access to cleansed, processed, and enriched data in CDP to offer flexibility for advanced analytics. You can query data in a free-form manner to gain deeper insights and support decision-making. |
| Cohort Analysis | Enables audience segmentation into specific cohorts based on shared characteristics or behaviors. You can track and analyze performance and behaviors of these groups over time. |
| Machine Learning (CDP Studio) | Enables you to build custom predictive models using historical data to forecast future outcomes. You can drive data-driven decision-making and personalized customer experiences. |
| Custom Calculations (CDP Studio) | Enables you to create personalized filters for Campaign, Metrics, and 360 Profile attributes by combining raw data entities from data warehouse. You can tailor new activation or insights. |
| Template Reports | Enables you to design custom report templates using selected tables and columns within the data model. You can export these reports to multiple channels to ensure that insights are effectively shared with stakeholders. |
| Multi-touch attribution Reports | Enables you to create custom reports that focus on the effectiveness of various marketing touch points. By tracking and measuring customer interactions across multiple channels, these reports help optimize marketing strategies. |
Enables you to export data on an hourly, daily, weekly, or monthly basis to your Snowflake database using a secure shared mechanism. You can easily access CDP data model entities for further analysis and external collaboration. | |
Enables you to select specific entities or columns from your data model and export them to cloud storage platforms such as AWS S3, Azure Blob Storage, or Google Cloud Storage. | |
Interactive Queries Export | Enables you to query your data model in real-time and export the results directly to cloud storage platforms such as AWS S3, Azure Blob, Google Storage. You can share and store dynamic and flexible data. |
Enables you to measure and optimize the effectiveness of your marketing campaigns. By assigning value across multiple touch points in the customer journey, it helps in determining the channels that provide the best Return on Investment (ROI). | |
Enables you to analyze customer behaviors and interactions across multiple touch points to help you allocate future marketing spend effectively. This feature focuses on understanding the impact of each marketing touch to optimize conversion rates. | |
Customer Events | Enables you to track and capture specific events through WebTag integration. You can design campaigns based on user actions or behaviors, measure event impact, and associate these events with customer profiles for targeted marketing. |
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Mon Dec 16 2024 15:11:45 GMT+0000 (Coordinated Universal Time)