Introducing IRE Rulesets and Visualization with the IRE MasterCustomer Staging View¶

Release category: Profiles and Data Unification

Intended audience: This feature is designed for IT and data engineers, customer teams, marketing specialists, and operations managers to standardize and optimize data processing rules without impacting live data.

What is new with the IRE MasterCustomer Staging View¶

• Simulate rule changes: Effortlessly simulate adjustments to your Identity Resolution rules and instantly observe their impact on your customer count.
• Enhanced visibility: View results in the IRE Staging View within Interactive Queries to understand the effect of rule modifications on your data and make informed decisions.
• Empower users: Get assistance from Acquia Professional Services throughout the simulation process, and execute rule changes in the Staging View.

Key Benefits of IRE MasterCustomer Staging View¶

• Informed decision making: Make data-driven decisions by visualizing the impact of rule changes prior to implementation.
• Risk mitigation: Reduce the risk of unintended consequences by testing multiple combinations of changes in a controlled environment, with assistance from Acquia Professional Services.
• Improved strategy: Enhance your strategic planning with precise insights into the dynamics of customer data.

As your business expands and customer behaviors evolve, it is essential to adjust your Identity Resolution rules. This feature offers the flexibility to integrate new data sources and adapt to evolving customer patterns confidently.

Acquia encourages you to explore the IRE MasterCustomer Staging View to see how it can transform your workflow. For detailed implementation instructions, visit the documentation.