Acquia announces the end-of-sale for Acquia Personalization effective July 1, 2024. Customers with active service contracts will continue to receive support. If you are interested in experimentation and optimization, contact Acquia Sales Team to get information about Acquia Convert powered by VWO.
Acquia announces the end-of-life for the acquia_lift module effective December 31, 2025. Acquia recommends you to update your application to the current version of Acquia Personalization. For any assistance related to migration, contact Acquia Support.
Personalization uses the following types of cookies when displaying targeted or recommended content to visitors, based on persistent, session, and temporary cookie types.
Types of cookies in Personalization¶
Unless otherwise noted, Personalization requires the following cookies.
Persistent cookies in Personalization¶
| Name | Description | Duration |
|---|---|---|
tc_3dnt | Third-party cookie for do not track—Optional | 10 years |
tc_3ptid_<custId> | Third-party person identifier, where <custId> is the subscriber’s identifier in Personalization—Optional | 2 years (configurable in Personalization at Configure > Data Collection) |
tc_3ptidexpiry_<custId> | Tracking tc_3ptid_<custId> cookie expiration value, where <custId> is the subscriber’s identifier in Personalization—Optional | 2 years (configurable in Personalization at Configure > Data Collection) |
tc_dnt | Set if a visitor has opted out of tracking and personalization – Optional | 10 years |
tc_ptid | Randomly generated person identifier (used to associate a visitor with their profile) | 2 years (configurable in Personalization at Configure > Data Collection) |
tc_ptidexpiry | Tracking tc_ptid cookie expiration value—Required | 2 years (configurable in Personalization at Configure > Data Collection) |
tc_q | Local queue to store Page Views, clicks, or other captures when events do not have time to be submitted to the server, due to user or client actions | 2 years (configurable in Personalization at Configure > Data Collection) |
tc_ttid | Touch identifier—a logical grouping of interactions a web visitor may have with the website. | 30 minutes after the last page view |
Temporary cookies in Personalization¶
| Name | Description | Duration |
|---|---|---|
tc_trackenabledtest | Testing cookie used to ensure browser accepts cookies | Immediately deleted |
lift_access | Contains the temporary token’s access and secret keys | Expires when the user signs out of Personalization |
Third-party cookies and Personalization¶
Personalization creates first-party cookies by default, using the domain of the website the visitor is viewing. Third-party cookies are optional in Personalization, and if enabled, use the acquia.com domain.
Third-party cookies are useful if you maintain several websites using different domain names, and want to track users across all your domains. Some browsers may prevent the creation of third-party cookies or limit their life span. For example, browsers using Webkit’s Intelligent Tracking Prevention, such as Safari, will delete cookies and browsing data if a website visitor has not interacted with your website in 30 days.
Security concerns from cookies¶
The cookies set by Acquia Personalization neither contain sensitive information nor provide any access on the server-side. Unlike traditional authentication cookies, Personalization cookies are only used for tracking purposes and do not provide access to any application. Therefore, they do not pose any security concerns.