To help you understand how your website visitors interact with your website, and to receive a personalized experience, your website sends your visitors’ interactions (also known as captures) to Personalization. Depending on your website’s size and implementation, you must consider thousands of types of interactions.
Personalization includes descriptive containers called events you can use to compartmentalize your captures by a common theme (such as shares or registrations) or conversion events (including clicks).
To create an event:
Click Save to create the event. The new custom event displays in the form as shown in the following screenshot:
After you create a new event, you must send the capture request from the webpage using Google Tag Manager.
To send the capture request, you must locate an existing trigger in Google Tag Manager, and create a tag with custom HTML.
For more information about creating or using an existing trigger and creating a tag using Google Tag Manager, see Using Google Tag Manager with Personalization.
To list and manage the events available for your use (including removing those you no longer want to use):
You can edit or delete the events that you have created. You cannot edit or delete events that are created by other users in your account.
To edit an existing event:
To delete an existing event:
Locate the event that you want to delete and click the Delete link.
The system displays the Delete Event pop-up window.
Removing an event does not delete the captures associated with the event from Personalization.
After you create a campaign, Personalization starts receiving captures from visitors. You can use the Person details page to view the number of events that Personalization received for a particular visitor.
To view information about all events captured by Personalization:
To display filter settings, click Filter to the right of the field name.
To limit the report’s results to those visitors who have one or more of a particular event in their history, complete the following steps for the Event Name field:
The report displays information about the event or events you have specified.
If this content did not answer your questions, try searching or contacting our support team for further assistance.
To help you understand how your website visitors interact with your website, and to receive a personalized experience, your website sends your visitors’ interactions (also known as captures) to Personalization. Depending on your website’s size and implementation, you must consider thousands of types of interactions.
Personalization includes descriptive containers called events you can use to compartmentalize your captures by a common theme (such as shares or registrations) or conversion events (including clicks).
To create an event:
Click Save to create the event. The new custom event displays in the form as shown in the following screenshot:
After you create a new event, you must send the capture request from the webpage using Google Tag Manager.
To send the capture request, you must locate an existing trigger in Google Tag Manager, and create a tag with custom HTML.
For more information about creating or using an existing trigger and creating a tag using Google Tag Manager, see Using Google Tag Manager with Personalization.
To list and manage the events available for your use (including removing those you no longer want to use):
You can edit or delete the events that you have created. You cannot edit or delete events that are created by other users in your account.
To edit an existing event:
To delete an existing event:
Locate the event that you want to delete and click the Delete link.
The system displays the Delete Event pop-up window.
Removing an event does not delete the captures associated with the event from Personalization.
After you create a campaign, Personalization starts receiving captures from visitors. You can use the Person details page to view the number of events that Personalization received for a particular visitor.
To view information about all events captured by Personalization:
To display filter settings, click Filter to the right of the field name.
To limit the report’s results to those visitors who have one or more of a particular event in their history, complete the following steps for the Event Name field:
The report displays information about the event or events you have specified.
If this content did not answer your questions, try searching or contacting our support team for further assistance.
Personalization