Personalization

Using Personalization with a non-Drupal website

End-of-sale notice!

Acquia announces the end-of-sale for Acquia Personalization effective July 1, 2024. Customers with active service contracts will continue to receive support. If you are interested in experimentation and optimization, contact Acquia Sales Team to get information about Acquia Convert powered by VWO.

End-of-life notice!

Acquia announces the end-of-life for the acquia_lift module effective December 31, 2025. Acquia recommends you to update your application to the current version of Acquia Personalization. For any assistance related to migration, contact Acquia Support.

You can install Personalization on any website, regardless of what content management service your website uses, by configuring several environment variables, and including a link to the lift.js script or by using metatags.

Requirements

As you prepare to use Personalization with your website, ensure you plan for the following requirements:

ComponentRequirement
Existing Drupal websiteContent must be exported from an existing Drupal site into the Personalization platform to make content accessible to non-Drupal websites.
KeysAfter purchasing Personalization, Acquia will email you a group of keys required to connect to the Personalization service.
Personalization accountAcquia creates an account for you as part of your subscription.

Installing Personalization

The JavaScript code or Metatag information in the following links must call the page’s <head> section as soon as possible, enabling Personalization to make the appropriate calls during the rendering process.

To use Personalization on your non-Drupal website:

  1. Pick the appropriate script for your use case:

    JavaScript format:

    <!-- ACCOUNT PROPERTIES | MANDATORY | Should be the same across all sites in the same account -->
<!-- Update account_id value below to match what's displayed in the sidebar of all your sites in the "Sites" section of Profile Manager -->
<meta itemprop="acquia_lift:account_id" content="LIFTUNIVERSITY" />
<meta itemprop="acquia_lift:liftAssetsURL" content="https://builder.lift.acquia.com" />
<meta itemprop="acquia_lift:liftDecisionAPIURL" content="https://us.perz-api.cloudservices.acquia.io" />
<meta itemprop="acquia_lift:contentReplacementMode" content="trusted" />
<meta itemprop="acquia_lift:apiVersion" content="v3">

<!-- SITE ID | MANDATORY | Should be different for each site and environment in the same account -->
<!-- Update site_id to match the value found in the sidebar of your site in the "Sites" section of Profile Manager -->
<meta itemprop="acquia_lift:site_id" content="liftu_site_id" />

<!-- PAGE-SPECIFIC PROPERTIES | OPTIONAL | Content values can be different from page to page -->
<meta itemprop="acquia_lift:content_title" content="Homepage" />
<meta itemprop="acquia_lift:content_type" content="page" />
<meta itemprop="acquia_lift:page_type" content="content page" />
<meta itemprop="acquia_lift:content_section" content="Home" />
<meta itemprop="acquia_lift:content_keywords" content="LiftU" />
<meta itemprop="acquia_lift:post_id" content="123" />
<meta itemprop="acquia_lift:published_date" content="1507914363" />
<meta itemprop="acquia_lift:persona" content="Student" />
<meta itemprop="acquia_lift:engagement_score" content="1" />
<meta itemprop="acquia_lift:author" content="Acquia" />

<!-- CUSTOM COLUMN META DATA | OPTIONAL | Content values can be different from page to page -->
<!-- The itemprops need to be created from Lift Profile Manager, Admin > Manage Configuration Data > Custom Column Meta Data. Will always be the format below of {table}_udf{accessor_number} -->
<meta itemprop="acquia_lift:person_udf4" content="Custom Value" />

<!-- LIFT JS script | MANDATORY -->
<script src="https://builder.lift.acquia.com/lift.js"></script>

    HTML format:

    <script type="text/javascript">
window.AcquiaLift = {
  /*
  ** ACCOUNT PROPERTIES | MANDATORY | Should be the same across all sites in the same account
  ** Update account_id value below to match what's displayed in the sidebar of all your sites in the "Sites" section of Profile Manager
  */
  account_id: "LIFTUNIVERSITY",
  liftAssetsURL: "https://builder.lift.acquia.com",
  liftDecisionAPIURL: "https://us.perz-api.cloudservices.acquia.io",
  contentReplacementMode: "trusted",
  apiVersion: "v3",

  /*
  ** SITE ID | MANDATORY | Should be different for each site and environment in the same account
  ** Update site_id to match the value found in the sidebar of your site in the "Sites" section of Profile Manager
  */
  site_id: "liftu_site_id",

  /** PAGE-SPECIFIC PROPERTIES | OPTIONAL | Content values can be different from page to page **/
  profile: {
    'author':"Acquia",
    'engagement_score':'1',
    'page_type':"content page",
    'post_id':"123",
    'published_date':"1507914363",
    'content_title':"Homepage",
    'content_type':"page",
    'content_section':"Home",
    'content_keywords':"LiftU",
    'persona':"Student",

    /* CUSTOM COLUMN META DATA | OPTIONAL | Content values can be different from page to page
    ** The itemprops need to be created from Lift Profile Manager
    ** Admin > Manage Configuration Data > Custom Column Meta Data.
    ** Will always be the format below of {table}_udf{accessor_number} -->
    **/
    'person_udf4':"Custom Value"
  }
};
</script>

<!-- LIFT JS script | MANDATORY -->
<script type="text/javascript" src="https://builder.lift.acquia.com/lift.js"></script>
  2. In Personalization:
    1. Create a new customer site for each website you plan to install Personalization on.
    2. Retrieve your customer details, which contain the account properties needed to install Personalization.
  3. On your website:
    1. Copy the code for JavaScript or Metatags to the HTML <head> of your website, or to Google Tag Manager.
    2. Update the ACCOUNT, site_id, and PAGE-SPECIFIC variables in the code for your customer values, based on the Replacing variables table.
  4. Test your configuration:
    1. Open your website as an anonymous user, or in an incognito window.
    2. In your original window, view the People tab in Personalization. You will see a Tracking ID associated with your anonymous visit.
    3. Click the Tracking ID, and select from the Touches list. Following the Touches list, the Events view will populate with your page-specific events.

After the code is in place on your website, you can get started with building experiences and creating campaigns. Personalization 4 uses the Manual Slot method of embedding slots on your non-Drupal website. For more information, see creating slots.

Replacing variables

The following table lists the variables you need to replace as part of your Personalization installation.

Variable nameExample valueDefinition
account_id Your Personalization account id (Required)
site_id Personalization site ID to use for segments and capture data (Required)
liftAssetsURLhttps://liftasseturl.acquia.comWhere to load more administrative assets
liftDecisionAPIURLhttps://region.lift.acquia.comThe base URL of the decision API
profile{ UDFieldName: UDFFieldValue }A collection of capture values sent either from the captureView parameters list or from the data warehouse UDF fields, which override any values set in the website’s <meta> tags
languageenThe current language of the content on the page. Uses 2-letter ISO 639-1 language codes. For more information, see list of ISO 639-1 codes.

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