Last updated: October 1, 2025

Acquia Content Optimization powered by Conductor

Acquia has partnered with Conductor to provide search engine optimization (SEO), content, and optimization services as Acquia Content Optimization powered by Conductor.

Product capabilities

The Content Optimization solution consists of the following core capabilities:

• SEO capabilities

  • Boost organic search visibility to capture attention and drive more visitors into your funnel.
  • Surface robust insights across keywords, customers, competitors, technical website health, and analytics to one unified view.
  • Demonstrate the impact of on-page content and technical SEO efforts with flexible global reporting.

• Content creation and optimization

  • Research and discover content topics that rank organically and resonate with end users, which leads to higher conversion.
  • Increase team productivity and create high value, high performance content at scale with generative AI content writing, personalized based on your brand and competitors.
  • Increase engagement and conversions with smarter, faster workflows.

• Keyword and customer insights

  • Access the largest and most accurate global keyword index in the industry to identify customer needs and content topics that rank in search engines.
  • Track key metrics such as monthly search volume (MSV), competition score, pay-per-click (PPC), social reach, and buyer journey stage.

• Competitive intelligence and market share

  • Instantly analyze opportunities with on-demand market share analysis and side-by-side competitive comparisons to outrank competitors in search engines across categories, locations, and search engines prioritized by the Customer.

• Search engine rank tracking

  • Track search engine rankings across thousands of search engines, languages, and locations on desktop and mobile devices.
  • Improve visibility into the Customer brand’s digital presence with advanced customization, analysis, and depth of data.

Key features

Content Optimization consists of the following key features:

• Explorer

  • Facilitates extensive keyword and topic research, drawing from a database of over 20+ billion keywords.
  • Provides insights across various channels, including search engines and social media, and leverages demographic metrics to enable Customers to identify content topics that resonate with target audiences and drive organic website traffic.
  • Analyzes the organic search performance of any site to examine aspects such as top traffic sources, keyword rankings, and recent fluctuations in search performance.

• Content guidance

  • Generates AI-powered content recommendations based on 10,000+ aspects of top-ranking pages.
  • Assists in the strategic planning and optimization of content by providing topic-specific suggestions that are aligned with the best practices of search engines.

• Writing assistant

  • Create fully generative content outlines and writing drafts, whether you are building new website pages or optimizing pages. Powered by Conductor’s proprietary data infrastructure overlaid with our industry-leading AI platform, our content engine instantly assesses ranking potential on the SERP and competitive content, and generates highly specialized content that is designed to rank in search engines and AI search environments.
  • Provides on-demand SEO evaluations and AI-powered recommendations for published and pre-published website content.
  • Assesses content against current SEO standards, including keyword usage, content structure, and relevance to audiences.
  • Improves content effectiveness in driving organic website traffic and conversion.
  • Enables Customers to directly leverage this feature within Drupal with the Acquia SEO Content Insights module.

• Keyword report

  • Monitors keyword visibility on a daily or weekly basis across different locations, languages, and device combinations with sophisticated rank-tracking technology.
  • Provides insights into keyword performance trends and opportunities for optimization, and allows Customers to understand aggregated performance data for groups of keywords.

• Keyword details

  • Provides in-depth analysis of specific keywords to deliver a comprehensive view of the user search experience, including SERP features and competitor keyword usage over time.

• Locations

  • Analyzes SEO performance by geographic location so that users can tailor their SEO strategies to specific markets and identify discrepancies in performance across different regions.

• Market share

  • Assesses content performance against competitors in SERP rankings.
  • Provides insights into both weighted and unweighted search market shares by various metrics, including keyword groups, result types, and device types.
  • Helps in the identification of emerging competitors and the topic clusters that they capture.

• Rank comparisons

  • Compares keyword-ranking performance with up to four competitors to offer insights into competitive positioning and optimization opportunities.

• Result type report

  • Identifies opportunities based on prevalence of different result types in search queries relevant to user content, which helps guide strategic content creation. The result types can be organic, video, or image.

• Analytics integration

  • Provides integration capabilities with major analytics platforms, including Adobe, IBM, and Google Analytics.
  • Enables Customers to correlate SEO activities with analytics data, which helps to measure the impact and efficacy of SEO strategies.

• Pages report

  • Provides advanced content analytics that integrate SEO data, engagement, data, web analytics, and technical insights in one place, the only platform to offer unified reporting of this scale.
  • Offers a comprehensive view of content performance across key metrics such as website traffic, conversions, and revenue, with customizable filters for in-depth analysis of historical trends. 

• Page details

  • Provides granular analytics on page-level content performance that integrate SEO data with web analytics.
  • Offers a comprehensive view of content impact and opportunities for enhancement.
  • Aggregates pages to provide a high-level understanding of performance across a group of pages.

• Task management integrations

  • Facilitates seamless workflow integration with project and task management tools including Jira, Trello, Asana, and Google Docs.
  • Enables Customers to maintain cohesive workflows and synchronize SEO tasks across various management tools.

• Conductor actions

  • Enables the creation of actionable SEO tasks directly within task management applications, enhancing the alignment and tracking of SEO-related activities.
  • Create smart Content Briefs that can be sent directly to your favorite task management tools such as Asana, Trello, and Jira.

• Workspaces

  • Allows Customers to create customized reporting dashboards by aggregating data from various sources within Conductor.
  • Provides workspaces equipped with dynamic widgets that aid in the visualization and communication of SEO data and results to stakeholders.

Services

When an Order with Acquia begins, the Customer shall receive the following:

• A customer account.
• Access to features of the Acquia SEO Content Insights module.

Content Optimization requires both the Drupal module and an active subscription to fully unlock and utilize its features. Customers must obtain an API key and enter it on the configuration page of the module. Customers can obtain the API key at this link: https://www.conductor.com/lp/content-insights-drupal/.

Drupal integration with Conductor

Customers can use the Acquia SEO Content Insights Drupal module to validate content with Conductor AI writing assistant capabilities. Customers must install the appropriate version of the Conductor module from Drupal.org to utilize Content Optimization.

For more information, visit Drupal.org.

Pricing and overages

Content Optimization packages are licensed based on several metrics. These metrics are the following:

• Tracked Competitors: The maximum number of competitor domains, subdomains, or subfolders that you can configure to track alongside your own sites for SEO reporting.
• Scheduled Custom reports: The maximum number of workspaces for which you can schedule email delivery. Workspaces are shareable custom dashboards and reports.
• Keyword research: The maximum number of keyword research queries that you can make in Explorer. You can query by topic or domain, scoped to a search engine, country, and language.
• Instant Keyword Snapshots: The maximum number of keywords you can request with instant SERP data and monthly search volume (MSV) in Snapshots.
• Domain deep dives: The maximum number of ranking keywords returned in Explorer’s Domain Deep Dive feature.
• Tracked Keywords: The maximum number of keywords which you can configure to track weekly for in-depth SEO reporting. Each unique combination of keyword phrase, search engine, searcher location, searcher device, and website is one tracked keyword.
• Pages (URLs): The maximum number of pages (URLs), across all configured websites, that are reported on for performance measurement and insights.
• Drafts: The number of Drafts available for content creation which can include optimization in Writing Assistant on an annual basis. A ‘Draft’ refers to unique content created and, optionally, optimized in Writing Assistant. Each package includes a set number of Drafts that can be created on an annual basis. Drafts can be targeted to a specific keyword, set of keywords and website URL, or only website URL. Once a Draft is created, you can edit it, without the need to utilize a new Draft. This includes updating target keywords and URLs. 

If, during any three (3) months within a twelve (12) month subscription term, the Customer exceeds the maximum entitled metric number as specified in their licensing package, the Customer shall either upgrade to a licensing tier commensurate with the increased usage or reduce their usage through available configuration options.

In the event that the Customer fails to upgrade to a suitable tier or reduce usage as prescribed, Acquia, Inc. reserves the right to limit the Customer's usage to ensure adherence to the licensed limits.

Additional resources

Visit the following for documentation and instructions on how to configure and customize Content Optimization.

• Conductor Blog
• Conductor Events
• Conductor Academy

Document ChangeLog