Acquia has partnered with Conductor to provide SEO, Content, and Optimization services as Acquia SEO powered by Conductor.
1.0 Product Capabilities¶
The Acquia SEO powered by Conductor solution consists of the following core capabilities:
SEO Capabilities
- Boost organic search visibility to capture attention and drive more visitors into your funnel.
- Surface robust insights across keywords, customers, competitors, technical website health, and analytics into one unified view.
- Demonstrate the impact of on-page and technical SEO efforts with flexible global reporting.
Content and Optimization
- Research and discover content topics that rank and resonate with end users.
- Increase team productivity using on-demand, AI-powered content recommendations.
- Increase engagement and conversions with smarter, faster workflows.
Keyword and Customer Insights
- Access the industry’s largest and most accurate global keyword index to identify customer needs and content topics that will rank in search engines.
- Track key metrics such as monthly search volume (MSV), competition score, pay-per-click (PPC), and buyer journey stage.
Competitive Intelligence and Market Share
- Instantly analyze opportunities with on-demand market-share analysis and side-by-side competitive comparisons to outrank competitors in search engines across categories, locations, and search engines prioritized by the Customer.
Search Engine Rank Tracking
- Track search engine rankings across thousands of search engines, languages, and locations on desktop and mobile devices.
- Improve visibility into the Customer brand’s digital presence with advanced customization, analysis, and depth of data.
2.0 Key Features¶
The Acquia SEO powered by Conductor solution consists of the following key features:
Explorer
- Facilitates extensive keyword and topic research, drawing from a database of over 20+ billion keywords.
- Provides insights across various channels, including search engines and social media, and leverages demographic metrics to enable Customers to identify content topics that resonate with target audiences and drive organic website traffic.
- Analyzes the organic search performance of any site, examining aspects such as top traffic sources, keyword rankings, and recent fluctuations in search performance.
Content Guidance
- Generates AI-powered content recommendations based on 10,000+ aspects of top-ranking pages.
- Assists in the strategic planning and optimization of content by providing topic-specific suggestions that are aligned with best practices of search engines.
Writing Assistant
- Provides on-demand SEO evaluations and AI-powered suggestions for published and pre-published website content.
- Assesses content against current SEO standards, including keyword usage, content structure, and relevance to audiences.
- Improves content effectiveness in driving organic website traffic and conversion.
- Enables Customers to directly leverage this feature within Drupal using the Acquia SEO Content Insights module.
Keyword Report
- Monitors keyword visibility on a daily or weekly basis across different locations, languages, and devices combinations, using sophisticated rank tracking technology.
- Provides insights into keyword performance trends and opportunities for optimization, and allows Customers to understand aggregated performance data for groups of keywords.
Keyword Details
- Provides in-depth analysis of specific keywords to deliver a comprehensive view of the user search experience, including SERP features and competitor keyword usage over time.
Locations
- Analyzes SEO performance by geographic location so that users can tailor their SEO strategies to specific markets and identify discrepancies in performance across different regions.
Market Share
- Assesses content performance against competitors in SERP rankings.
- Provides insights into both weighted and unweighted search market share by various metrics including keyword groups, result types, and device types.
- Helps in the identification of emerging competitors and the topic clusters they are capturing.
Rank Comparisons
- Compares keyword ranking performance with up to four competitors, offering insights into competitive positioning and optimization opportunities.
Result Type Report
- Identifies opportunities based on prevalence of different result types in search queries relevant to the user’s content, helping to guide strategic content creation. The result types can be organic, video, or images.
Analytics Integration
- Provides integration capabilities with major analytics platforms, including Adobe, IBM, and Google Analytics.
- Enables Customers to correlate SEO activities with analytics data, helping to measure the impact and efficacy of SEO strategies.
Pages Report
- Provides advanced content analytics that integrate SEO data with web analytics.
- Offers a comprehensive view of content performance across key metrics, such as website traffic, conversions and revenue, with customizable filters for in-depth analysis of historical trends.
Page Details
- Provides granular analytics on page-level content performance that integrate SEO data with web analytics.
- Offers a comprehensive view of content impact and opportunities for enhancement.
- Aggregates pages to provide a high-level understanding of performance across a group of pages.
Task Management Integrations
- Facilitates seamless workflow integration with project and task management tools including Jira, Trello, Asana, and Google Docs.
- Enables Customers to maintain cohesive workflows and synchronize SEO tasks across various management tools.
Conductor Actions
- Enables the creation of actionable SEO tasks directly within task management applications, enhancing the alignment and tracking of SEO-related activities.
Workspaces
- Allows Customers to create customized reporting dashboards by aggregating data from various sources within Conductor.
- Provides workspaces equipped with dynamic widgets that aid in the visualization and communication of SEO data and results to stakeholders.
3.0 Services¶
Upon execution of an Order with Acquia, Customer shall receive the following:
Acquia SEO powered by Conductor requires both the Drupal module and an active subscription to fully unlock and utilize its features. Customers must to obtain an API key and enter it on the module's configuration page. Customers can obtain the API key by following this link: https://www.conductor.com/lp/content-insights-drupal/.
4.0 Drupal Integration with Conductor¶
Customers can use the Acquia SEO Content Insights Drupal module to validate content with Conductor AI writing assistant capabilities. Customers must install the appropriate version of the Conductor module from Drupal.org to utilize Acquia SEO powered by Conductor. For more information, visit Drupal.org.
Resources
Use the following documentation to configure and customize Acquia SEO powered by Conductor: