What data can I see in asset insights?

Using asset insights, you can quickly see data about an individual asset, including how much the asset is being used, how it's being used, where it’s being viewed, and who is engaging with it outside of your site. Asset insights helps you and your colleagues in marketing or content creation answer important questions about your assets and helps you understand your content better.

If you have permission to view asset insights, you can find it on the Asset Digest page. Click Insights in the Digest navigation bar.

Once the insights modal is opened, you can toggle data by selecting one of the boxes labeled Downloads, Views, and Shares.

Then, you can choose a date range, view data by breakdown or grouped datasets, and export chart details.

If the asset you’re viewing is a video, you’ll see an additional tab called Video insights. It shows the following metrics.¶

Completion	Number of times the video was played and completed.
Share loads	Number of times a video accessed by a share link was loaded.
Embed loads	Number of times a video accessed by an embed code or embed link was loaded.
Portal loads	Number of times a video in a portal was loaded.
Average retention	Average length of time users spent watching the video.
Share plays	Number of times a video accessed by a share link was played.
Embed plays	Number of times a video accessed by an embed code or embed link was played.
Portal plays	Number of times a video in a portal was played.

Unlike in the legacy Quick Insights experience, video insights does not have data that tracks how many times the video was loaded or played in the DAM.

Currently, you don’t have charts, summary data, or filters for video insights, but they will be worked on and released in the future.

Date ranges¶

By default, charts show download data from the last 30 days. You can select from a number of different date range options. As you select new date ranges, the asset insights chart and tiles update to reflect data for the new date range.

Date range	Description
Today	Data for today
This month	Data since the first day of this month through today
Last 7 days	Data for the past seven days, including today
Last 30 days	Data for the past 30 days, including today
Last 60 days	Data for the past 60 days, including today
Last 90 days	Data for the past 90 days, including today
Custom range	Data for a custom date range selected by you. Note that in asset insights, you can view data collected up to three years before today's date.

Asset insights data updates¶

Asset insights data is updated once per day each night, so you can expect to see the current day’s data show up the next day. For default date ranges like Last 7 days, today’s date will be included in the selection, but today’s data will not display in charts.

Download data¶

Asset insights displays data for individual assets in two charts: a breakdown and grouped data, which is data that has been divided into categories. For each one, you can select the dropdown to toggle between sources, timeframes, and other filtering options.

Breakdown of asset downloads

These are the filtering options for the breakdown chart.

Title name	Description
Daily asset downloads	Daily count of all asset downloads from the DAM, orders, collections, portals, embeds, and the API
Daily downloads from API	Daily count of downloads from apps integrated with the DAM through the API
Daily downloads from collections	Daily count of downloads from global collections
Daily downloads from DAM	Daily count of downloads from search results, Asset Digest, and asset details page
Daily downloads from embeds	Daily count of downloads of the asset embedded on websites
Daily downloads from orders	Daily count of downloads from emailed orders
Daily downloads from portals	Daily count of downloads from published portals

Grouped asset downloads

These are the filtering options for the grouped data chart.

Title name	Description
Weekly downloads	Weekly count of all asset downloads from the DAM, orders, collections, portals, embeds, and the API. Labeled with the year and the week (e.g., “2022/W41” means week 41 of 52 during 2022).
File format	Which file format was selected when the asset was downloaded (e.g., PDF, JPG, and MOV)
File type	Which file type was selected when the asset was downloaded (e.g. image, video, and document)
Intended use	How the asset was used after it was downloaded. Intended use will only show if the feature is enabled.
Monthly downloads	Monthly count of all asset downloads from the DAM, orders, collections, portals, and embeds. Note that you are looking at data only for the selected date range. So, for example, if the date range is Last 30 days and today is October 15, then the monthly groupings are showing data for half of September and October.
Source	Count of asset downloads for all sources, including the DAM, orders, collections, portals, and embeds
Source: collections	Count of asset downloads, grouped by individual collection
Source: portals	Count of asset downloads from published portals, grouped by individual portal

View data¶

Breakdown of asset views

These are the filtering options for the breakdown chart.

Title name	Description
Daily asset views	Daily count of all asset views from the DAM, embed codes, portals, and share links
Daily views from embed codes	Daily count of views of the asset embedded on websites
Daily views from portals	Daily count of views from published portals
Daily views from share links	Daily count of views from a share link

Grouped asset views

These are the filtering options for the grouped data chart.

Title name	Description
Weekly views	Weekly count of all asset views from the DAM, embed codes, portals, and share links. Labeled with the year and the week of that year (e.g., 2022/W41 means week 41 of 52 during 2022).
Monthly views	Monthly count of all asset views from the DAM, embed codes, portals, and share links. Note that you are looking at data only for the selected date range. So, for example, if the date range is Last 30 days and today is October 15, then the monthly groupings are showing data for half of September and October.
Source	Count of asset views for all sources, including the DAM, embed codes, portals, and share links

Shares from orders

The first chart is a breakdown of asset shares from orders, which are created to deliver assets to someone else by email.

Grouped asset shares

These are the filtering options for the grouped data chart.

Title name	Description
Weekly shares	Weekly count of all asset shares from orders. Labeled with the year and the week of that year (e.g., 2022/W41 means week 41 of 52 during 2022).
Monthly views	Monthly count of all asset shares from orders. Note that you are looking at data only for the selected date range. So, for example, if the date range is Last 30 days and today is October 15, then the monthly groupings are showing data for half of September and October.

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