The Statistics Dashboard page provides insights and analytics into the performance of your Campaign Studio instances.
Note
Access to the Campaign Factory Statistics Dashboard page is available only to customers with a subscription to Campaign Factory as an add-on feature.
Statistics Dashboard
To access the Statistics Dashboard page:
In the left navigation pane, click Statistics.
The Statistics Dashboard page displays tabs for the following components:
Click the tab for the component for which you want to review data.
The system displays the following sections containing data for the selected component:
Section
Description
Dates range
A dropdown to specify the timeframe for which you want to view data. The available options are:
Today
Last Week
Last 30 Days
Last 60 Days
Last 90 Days
Subscribed
A graphical representation of data based on the specified timeframe.
Statistics
A list of instances and their associated accounts in Campaign Factory, along with the data and statistics specific to the selected component. The columns in this section vary based on the selected component.
To view the next set of instances, click Next.
To view the previous set of instances, click Previous.
Assets
This dashboard displays statistics for the assets downloaded by contacts in each instance within the specified timeframe.
Column | Description |
|---|---|
Instance | The name of the instance. |
Account | The account with which the instance is associated. |
Downloads | The total number of asset downloads. |
Actions | The Action icon corresponding to the instance to redirect you to its Assets details page in Campaign Studio. |
Campaigns
This dashboard displays statistics for the contact activities in campaigns in each instance within the specified timeframe.
Column | Description |
|---|---|
Instance | The name of the instance. |
Account | The account with which the instance is associated. |
Added | The number of contacts added to all campaigns in the instance. |
Removed | The number of contacts removed from all campaigns in the instance. |
Completed | The number of contacts who have completed the last event in a campaign in the instance. |
Actions | The Action icon corresponding to the instance to redirect you to its Campaigns details page in Campaign Studio. |
Contacts
This dashboard displays statistics for the contacts in each instance within the specified timeframe.
Column | Description |
|---|---|
Instance | The name of the instance. |
Account | The account with which the instance is associated. |
Identified | The number of known contacts in the instance. To be a known contact, a contact must have either an email address or other unique identifier in their contact record. |
Unidentified | The number of anonymous contacts in an instance. Anonymous contacts are visitors to pages tracked with your Campaign Studio tracking code who have not submitted their contact information as an identifying attribute. |
Total Identified | The number of contacts identified to date. |
Actions | The Action icon corresponding to the instance to redirect you to its Contacts details page in Campaign Studio. |
Emails
This dashboard displays statistics for the emails sent in each instance within the specified timeframe.
Column | Description |
|---|---|
Instance | The name of the instance. |
Account | The account with which the instance is associated. |
Sent | The number of emails submitted to your email delivery platform. |
Failed | The number of emails that could not be sent from the instance. This includes bounced emails, emails containing blocklisted URLs, and emails flagged as spam. The failed count is not related to the client’s email delivery platform. |
Opened | The number of emails that were opened by the recipient. This statistic can be inflated as Campaign Studio counts emails as opened even if the contact does not open them due to the nature of the email tracking pixel included in them. |
Clicked | The number of emails in which a recipient clicked at least one link included in the email body. |
Bounced | The number of emails that were not delivered by your email delivery platform. This includes hard bounces and blocked emails but not soft bounces. |
Unsubscribed | The number of contacts who completed the unsubscribe process. |
Actions | The Action icon corresponding to the instance to redirect you to its Emails details page in Campaign Studio. |
Forms
This dashboard displays statistics for the form submissions in each instance within the specified timeframe.
Column | Description |
|---|---|
Instance | The name of the instance. |
Account | The account with which the instance is associated. |
Submissions | The number of form submissions in the instance. |
Actions | The Action icon corresponding to the instance to redirect you to its Forms details page in Campaign Studio. |
Landing Pages
This dashboard displays statistics for the landing pages in each instance within the specified timeframe.
Column | Description |
|---|---|
Instance | The name of the instance. |
Account | The account with which the instance is associated. |
Hits | The total number of times a landing page was visited by all contacts This also includes multiple visits by the same contact. |
Unique Hits | The number of times a landing page was visited by contacts. This does not count multiple visits by the same contact. |
Actions | The Action icon corresponding to the instance to redirect you to its Landing Pages details page in Campaign Studio. |
Segments
This dashboard displays statistics for the segments in each instance within the specified timeframe.
Column | Description |
|---|---|
Instance | The name of the instance. |
Account | The account with which the instance is associated. |
Added | The number of contacts added to any segment in the instance. |
Removed | The number of contacts removed from any segment in the instance. |
Is Used | The column that specifies whether any segment in the instance is used in another resource such as campaigns, emails, segment, SMS, notification, or form action. The possible values are Yes and No. The statistics for this column are currently unavailable. |
Is Published | The column that specifies whether any segment in the instance is published. The possible values are Yes and No. The statistics for this column are currently unavailable. |
Actions | The Action icon corresponding to the instance to redirect you to its Segments details page in Campaign Studio. |
Stages
This dashboard displays statistics for the stages or lead scoring gates that are added or removed in the specified timeframe, or the number of contacts added or removed from all stages.
Column | Description |
|---|---|
Instance | The name of the instance. |
Account | The account with which the instance is associated. |
Added | The number of contacts added to any stage in the instance. |
Removed | Currently, it does not function. |
Actions | The Action icon corresponding to the instance to redirect you to its Stages details page in Campaign Studio. |