After you create the dynamic web content (DWC) that you want to use in emails, you can add the DWC to:

• Email subject line
• Email body

Adding the DWC to email subject line¶

1. Log in to Campaign Studio.
2. In the left navigation pane, click Channels > Emails.

3. Click + New to create a new email and select the email type.

   For more information, visit Email basics.

4. In the email Subject field, enter a curly bracket { and select the DWC that you want your contacts to see if they meet the criteria.

   You can select multiple dynamic email content.

5. Click Save after you complete the steps to create the email.

   Campaign Studio displays the DWC slot in the email subject line for the contacts that meet the criteria.

   

Adding the DWC to email body¶

1. Log in to Campaign Studio.
2. In the left navigation pane, click Channels > Emails.

3. Click + New to create a new email and select the email type.

   For more information, visit Email basics.

4. Click Builder.

5. In the Email Builder, drag and drop a content block where you want to use the DWC.

   For more information, visit Email Builder.

6. On the toolbar in the content area, click Merge tags.

7. In the Insert merge tag pop-up window, select the DWC item that you want to display to contacts that meet the criteria.

   The builder displays a token formatted as {dwc=slotname}.

8. Click Save after you complete the steps to create the email.

   Campaign Studio displays the DWC slot in the email body for the contacts that meet the criteria.