UTM tags

UTM tags

UTM tags are referred to as parameters or short text codes. When these tags are added to URLs or links, marketers can track performance, segment audiences, and report on website traffic from various sources. Marketers can also use UTM tags with Google Analytics 4 to clearly understand the effectiveness of their marketing content and ROI for marketing campaigns.

Key benefits of using UTM tags

With UTM tags, you can:

• Track the value of marketing campaigns and measure ROI
• Get precise data about conversion and traffic sources
• Test the effectiveness of marketing content through A/B testing

Using UTM tags in Campaign Studio

To use UTM tags with Google Analytics 4 where they appear in your GA Dashboard, you must install your GA tracking code on the page you are linking to. This synchronizes with your GA Dashboard and records UTM tags.

• If you use a Campaign Studio landing page, click Settings > Configuration > Tracking Settings, and add your Google Analytics ID.

  

• If you use a non-Campaign Studio landing page, you must manually embed the GA tracking script on the third-party page.

Campaign Studio users can automatically append UTM tags to all links in an email or focus item. For other channels, you can make the link trackable by including UTM values in the URL address. When a contact clicks a link in an email or focus item, Campaign Studio records UTM tags and stores them in the contact record. You can find the details on the Contact Event History page. After the UTM tags are recorded, you can use them as filters in segments.

UTM tags can be used to track leads who convert from dynamic web content slots in emails, and determine the lead source in Google Analytics 4 or Campaign Studio reports. You can also use them as columns in a report by selecting UTM codes as the data source.

The following table lists the Google Analytics 4 UTM tags:

Using UTM tags in emails

Campaign Studio supports UTM tagging in emails. Campaign Studio can automatically append UTM tags to all links in an email by entering the appropriate campaign values in the fields provided.

1. Log in to Campaign Studio.
2. In the left navigation pane, click Channels > Emails.
3. On the Emails page, create a new email or edit an existing email.
4. (Optional) If you choose to edit an existing email, click the email and then click Edit.
5. Locate the Google Analytics UTM tags section on the bottom right.
6. Enter the appropriate information in the fields.
7. Click Apply.

Using UTM tags in focus items

Campaign Studio supports UTM tagging in focus items. Campaign Studio can automatically append UTM tags to all links in a focus item by entering the appropriate campaign values in the fields provided.

1. Log in to Campaign Studio.
2. In the left navigation pane, click Channels > Focus Items
3. On the Focus Items page, create a new focus item or open an existing one.
4. Locate the Google Analytics UTM tags section on the bottom right.
5. Enter the appropriate information in the fields.
6. Click Apply.

UTM tags can be used to track leads who convert from dynamic web content slots in emails, and determine the lead source in Google Analytics 4 or Campaign Studio reports. You can also use them as columns in a report by selecting UTM codes as the data source.

The following table lists the Google Analytics 4 UTM tags:

Using UTM tags in emails

Campaign Studio supports UTM tagging in emails. Campaign Studio can automatically append UTM tags to all links in an email by entering the appropriate campaign values in the fields provided.

1. Log in to Campaign Studio.
2. In the left navigation pane, click Channels > Emails.
3. On the Emails page, create a new email or edit an existing email.
4. (Optional) If you choose to edit an existing email, click the email and then click Edit.
5. Locate the Google Analytics UTM tags section on the bottom right.
6. Enter the appropriate information in the fields.
7. Click Apply.

Using UTM tags in focus items

Campaign Studio supports UTM tagging in focus items. Campaign Studio can automatically append UTM tags to all links in a focus item by entering the appropriate campaign values in the fields provided.

1. Log in to Campaign Studio.
2. In the left navigation pane, click Channels > Focus Items
3. On the Focus Items page, create a new focus item or open an existing one.
4. Locate the Google Analytics UTM tags section on the bottom right.
5. Enter the appropriate information in the fields.
6. Click Apply.