Customer Data Platform Release Announcement - September 2025

Introducing the new native Pinterest connector

Release category: Integration and Data Collection

Intended audience: This feature is designed for marketers, data analysts, and IT specialists. It aims to help them efficiently synchronize and activate Customer Data Platform (CDP) audiences for targeted Pinterest advertising through a seamless, secure integration.

What is new with the native Pinterest connector

• Self-Service Integration UI: Empower your technical IT and Data Engineering teams with an intuitive self-service user interface, streamlining integration workflows and enhancing productivity.
• Audience Synchronization: The new connector automates audience management, allowing you to seamlessly synchronize and activate your audiences directly within Pinterest.
• Flexible Campaign Management: Marketers can easily associate targeted CDP audiences with Pinterest, using campaign builder for both ad-hoc and scheduled campaigns.

Key benefits of the native Pinterest connector

• Streamlined Operations: Simplify your social media marketing efforts by integrating your audience data directly with Pinterest, reducing the need for complex and manual processes.
• Data Security and Compliance: Uphold compliance standards with Pinterest's requirements through secure connector while actively managing your social media campaigns.
• Operational Efficiency: Minimize technical overhead with AuthSync's permission-based integration. Technical teams can quickly authenticate and map Pinterest Ads accounts, enabling marketers to deploy audience campaigns.
• Marketing Agility: Share your segmented CDP audience and manage campaigns on Pinterest, allowing you to adapt to market changes and customer needs.

By leveraging these enhancements, you can achieve better data-driven marketing outcomes with minimal effort. For detailed implementation instructions, visit the documentation.