Introducing Enhanced Geolocation for US customer addresses¶
Release category: Data Activation
Intended audience: This feature is designed for marketers and data analysts to enhance geolocation accuracy and operational strategies by leveraging the ZIP+4 extension for more precise targeting and insights.
What is new with Enhanced Geolocation¶
- Precision location with Zip+4: Get highly accurate mapping of US customer addresses and store locations. This ensures enhanced precision for omnichannel retargeting campaigns and enables you to reach your audience more effectively.
- Data warehouse migration: After the update, all new and recurring addresses will automatically include Zip+4. Additionally, you have the option to refresh your existing customer and organization address data with Zip+4 to fully leverage the Enhanced Geolocation feature.
Key benefits of Enhanced Geolocation¶
- Optimized data operations: Strengthen both customer and store address data by incorporating the additional ZIP+4 data point. This enhancement improves data quality to support more accurate marketing, analytics, and operational strategies.
- Audience accuracy: Refine your targeting strategies to filter and identify nearby stores with a more precise radius by incorporating the ZIP+4 code. This optimization leads to more effective targeting and improved campaign outcomes.
The Enhanced Geolocation feature is designed to empower your business with the precision and insights needed to excel in today's competitive landscape. For detailed implementation instructions, visit the documentation.