This page provides information about how to use the Geolocalization Enhancement Zip+4 Extension for the following scenario:

• As a marketer or data analyst seeking to hyper-personalize the customer's omni-channel or digital journey, the aim is to precisely target customers with location-based campaigns.

To use the extension:

1. Sign in to the CDP user interface.

2. Navigate to Actions > Campaigns+.
3. Create or edit a campaign.

4. Incorporate ZIP+4 Extension data points in location filter recommendations to achieve more precise proximity determinations between customer addresses and organizational stores, enhancing geolocation parameters for the target audience. 

   Location recommendations:

   • Distance to a store
   • Distance to the closest store
   • Distance to the closest store - Group
   • Primary Physical Store

   For more information about all recommended location filters, visit Campaign+ - Filters or Metrics - Dimension Tables.

5. Add the ZIP+4 Extension filter to your campaign or metrics. 

   As the data quality engine improves, customer addresses contain ZIP+4 Extension values.

6. Use this filter in audience segmentation to enhance your marketing strategy and support informed decision-making in report analysis:
   • Demographic targeting: Use ZIP+4 Extension data to gain insights into specific neighborhoods or blocks to enable precise targeting and customize messaging for the unique characteristics of smaller community segments.
   • Optimized delivery: Include the ZIP+4 Extension in your downstream file content to improve delivery accuracy for a direct mail strategy and to enhance precision and customer service.
   • Sales performance report: Evaluate sales data by including the ZIP+4 Extension dimension to identify high-performing areas and potential markets for expansion.