| Identity Resolution | Identifies and merges multiple records that correspond to the same entity across different databases or dataset to ensure that the entity has a single, unified view. |
| Data Pipelines | Includes automated processes that enable efficient data transfer and transformation from origin to storage systems to support daily refreshes. The near real-time capabilities updates are specific to events. |
| Standard Data Models | Provides predefined templates or structures that dictate how data is organized, stored, and accessed to provide consistency and predictability in data handling. |
| CDP Studio Apps | Provides a self-service tool that aids customization on the data models, data pipelines, and machine learning. |
| 360 Profiles | Provides a unified view of customer records to consolidate all data points into a comprehensive profile. |