Acquia CDP

Profiles and Data Unification

The following table lists the components of Profiles and Data Unification:

Identity ResolutionIdentifies and merges multiple records that correspond to the same entity across different databases or dataset to ensure that the entity has a single, unified view.
Data PipelinesIncludes automated processes that enable efficient data transfer and transformation from origin to storage systems to support daily refreshes. The near real-time capabilities updates are specific to events.
Standard Data ModelsProvides predefined templates or structures that dictate how data is organized, stored, and accessed to provide consistency and predictability in data handling.
CDP Studio AppsProvides a self-service tool that aids customization on the data models, data pipelines, and machine learning.
360 ProfilesProvides a unified view of customer records to consolidate all data points into a comprehensive profile.