This page provides frequently asked questions and troubleshooting information for common issues related to Customer Data Platform (CDP).
Issues:
Description:
The abandoned cart model includes all the products added to a customer’s cart after the most recent transaction.
Resolution:
Abandoned cart campaigns are built using the following criteria:
“INCLUDE (Abandoned a cart <in the timeframe you need>); EXCLUDE (Placed a transaction <in the same timeframe> OR Performed an event <checkout> <in the same timeframe>)”.
You can use these criteria to avoid missing use cases where a master customer has N child contacts and abandoned a product in one child contact. However, another child contact bought it later, either online or offline.
Verify that you are using a valid public IP address for CDP.
This issue occurs due to the following reasons:
Workaround:
This issue occurs if the connector is not published.
Workaround:
Unpublished, click the corresponding connector and publish it.This issue occurs when the instance is already attached to another integration.
Workaround:
Ready to Use state. You can verify the status of the instance on the instances list page. The In Progress status indicates that the instance is already attached to an integration.This issue occurs when the backend service is down.
Workaround:
This issue occurs due to the following reasons:
Workaround:
A360)This issue occurs when the A360 role name is not present.
Workaround:
This issue occurs when the bearer token expires.
Workaround:
This issue occurs when the URL has a missing search term.
Workaround:
?searchTerm= in the host API URL.Tracker)This issue occurs when the Tracker role name is not present.
Workaround:
This issue occurs when incorrect or incomplete payload data is sent to the Tracker API.
Workaround:
Send the payload data with the correct format and all the mandatory fields. For example,
{
"transactionitems": [],
"transactions": [],
"customers": [],
"events": []
}This issue occurs when you use invalid AWS credentials for provisioning.
Workaround:
This issue occurs due to the following reasons:
Workaround:
This issue occurs due to the following reasons:
Workaround:
Owing to security reasons, CDP cannot display the credentials more than once. You must save the credential information when it is generated. If you do not have access to your old credentials and want to access the instance, you must regenerate credentials and use the new set of credentials for accessing the instance.
CDP allows you to create a batch with no more than 200 records. If you attempt to create a batch that exceeds the limit of 200 records, the system displays an error message. For example,
The request is over the 200 batch limit. Remove profiles to Submit Request.
Workaround:
To ensure that you do not cross the 200 limit, remove the records. You can create separate batches with each batch containing a maximum of 200 records.
Campaign execution in CDP fails with a zero audience warning message. You can view the warning message on the Campaign History page of each campaign. You can get zero-audience count in CDP campaigns due to the following reasons:
You are unable to view the Attribution section in the Metrics tab as the multi-touch attribution feature is not provisioned for your account.
To get access to this feature, contact your CDP CVM or AM.
This issue occurs when:
Due to the complex nature of overlapping segments and segment prioritization, there is a concern that randomly splitting a segment anywhere above the leaf-level segment can cause confusion. For example, if segment A and B are overlapping, one might ask “why did segment B suppress 25 people from variant A under segment A, leading to an uneven distribution of people in the A/B test?” To avoid this confusion, and to improve campaign performance, CDP only allows the random splitting of segments or audiences into variants after segmentation is complete.
The mastercustomerids can change over time. You can switch groups or merge into the same group at a later time.
The mastercustomer.customerid is used for the join to ensure that the current view of data includes all customers associated with the mastercustomer at that specific point in time in the audience history table.
The mastercustomerid is used for the joins and is not the same as the other tables such as customersummary, mastercustomer, transactionsummary because summary tables are recomputed daily whereas the audiencehistory table is a historical record of changes. In addition, CustomerIds remain fixed and do not change unless specifically adjusted during onboarding.
On the contrary, MasterCustomerId can change based on data and IRE rules, or on a daily basis. To locate summaries related to a customer, you need to use the CustomerId to determine the current MasterCustomerId as the membership in the MasterCustomerId group can change over time. While consistency is important, the priority is to ensure accuracy. If MasterCustomerIds had consistent membership over time, we could use MasterCustomerId for joins. However, in actual scenarios, memberships can change and are not always additive.
If this content did not answer your questions, try searching or contacting our support team for further assistance.
This page provides frequently asked questions and troubleshooting information for common issues related to Customer Data Platform (CDP).
Issues:
Description:
The abandoned cart model includes all the products added to a customer’s cart after the most recent transaction.
Resolution:
Abandoned cart campaigns are built using the following criteria:
“INCLUDE (Abandoned a cart <in the timeframe you need>); EXCLUDE (Placed a transaction <in the same timeframe> OR Performed an event <checkout> <in the same timeframe>)”.
You can use these criteria to avoid missing use cases where a master customer has N child contacts and abandoned a product in one child contact. However, another child contact bought it later, either online or offline.
Verify that you are using a valid public IP address for CDP.
This issue occurs due to the following reasons:
Workaround:
This issue occurs if the connector is not published.
Workaround:
Unpublished, click the corresponding connector and publish it.This issue occurs when the instance is already attached to another integration.
Workaround:
Ready to Use state. You can verify the status of the instance on the instances list page. The In Progress status indicates that the instance is already attached to an integration.This issue occurs when the backend service is down.
Workaround:
This issue occurs due to the following reasons:
Workaround:
A360)This issue occurs when the A360 role name is not present.
Workaround:
This issue occurs when the bearer token expires.
Workaround:
This issue occurs when the URL has a missing search term.
Workaround:
?searchTerm= in the host API URL.Tracker)This issue occurs when the Tracker role name is not present.
Workaround:
This issue occurs when incorrect or incomplete payload data is sent to the Tracker API.
Workaround:
Send the payload data with the correct format and all the mandatory fields. For example,
{
"transactionitems": [],
"transactions": [],
"customers": [],
"events": []
}This issue occurs when you use invalid AWS credentials for provisioning.
Workaround:
This issue occurs due to the following reasons:
Workaround:
This issue occurs due to the following reasons:
Workaround:
Owing to security reasons, CDP cannot display the credentials more than once. You must save the credential information when it is generated. If you do not have access to your old credentials and want to access the instance, you must regenerate credentials and use the new set of credentials for accessing the instance.
CDP allows you to create a batch with no more than 200 records. If you attempt to create a batch that exceeds the limit of 200 records, the system displays an error message. For example,
The request is over the 200 batch limit. Remove profiles to Submit Request.
Workaround:
To ensure that you do not cross the 200 limit, remove the records. You can create separate batches with each batch containing a maximum of 200 records.
Campaign execution in CDP fails with a zero audience warning message. You can view the warning message on the Campaign History page of each campaign. You can get zero-audience count in CDP campaigns due to the following reasons:
You are unable to view the Attribution section in the Metrics tab as the multi-touch attribution feature is not provisioned for your account.
To get access to this feature, contact your CDP CVM or AM.
This issue occurs when:
Due to the complex nature of overlapping segments and segment prioritization, there is a concern that randomly splitting a segment anywhere above the leaf-level segment can cause confusion. For example, if segment A and B are overlapping, one might ask “why did segment B suppress 25 people from variant A under segment A, leading to an uneven distribution of people in the A/B test?” To avoid this confusion, and to improve campaign performance, CDP only allows the random splitting of segments or audiences into variants after segmentation is complete.
The mastercustomerids can change over time. You can switch groups or merge into the same group at a later time.
The mastercustomer.customerid is used for the join to ensure that the current view of data includes all customers associated with the mastercustomer at that specific point in time in the audience history table.
The mastercustomerid is used for the joins and is not the same as the other tables such as customersummary, mastercustomer, transactionsummary because summary tables are recomputed daily whereas the audiencehistory table is a historical record of changes. In addition, CustomerIds remain fixed and do not change unless specifically adjusted during onboarding.
On the contrary, MasterCustomerId can change based on data and IRE rules, or on a daily basis. To locate summaries related to a customer, you need to use the CustomerId to determine the current MasterCustomerId as the membership in the MasterCustomerId group can change over time. While consistency is important, the priority is to ensure accuracy. If MasterCustomerIds had consistent membership over time, we could use MasterCustomerId for joins. However, in actual scenarios, memberships can change and are not always additive.
If this content did not answer your questions, try searching or contacting our support team for further assistance.