We are releasing two new Actions audience segmentation filters that provides you additional functionality to segment your audience:

• Performed an event with campaign - this filter allows you to segment individuals based on their engagement with marketing campaigns. Previously ‘Performed an event with message’ was the only filter available for this sort of segmentation, however filtering by message-level metadata (e.g. subject, source code, etc.) does not solve every use case. Now you can filter by campaign and dispatch level metadata (e.g. campaign name, attribution window, etc.). ‘Performed an event with message’ will perform better, but ‘Performed an event with campaign’ solves additional use cases.
• Performed an event with product category - this filter allows you to segment individuals based on their engagement with product categories. For example, segment out individual’s who browsed Men’s products, or segment out individuals who ‘liked’ the camping & hiking product category.