Mon Oct 21 2024 02:41:39 GMT+0000 (Coordinated Universal Time)
Optimize is a leading web governance solution. The platform gives you the tools you need in order to deliver a superior and inclusive user experience across your digital presence. Optimize supports your journey to ensure that your communications are open, optimized, and compliant. The Optimize platform includes a cohesive suite of tools for web accessibility, website quality assurance, brand and content compliance, user consent management, and more.
The main Optimize dashboard acts as a control center to show you what is going on with your domain, based on the latest performed scan. It provides a high level of information, including your overall accessibility score, the number of checks that are currently failing, and the overall percentage of compliance for each module.
The History Center tracks changes across domains and modules. All of the information collected here is available for export.
For more information, see the user guide article:
The Report Center contains the contents of every scan, sorted and organized into different levels reports. Administrators can assign reports to users from here.
For more information, see the user guide article:
The QA module it is included in every subscription. It allows users to quickly identify and repair issues such as broken links, misspellings, and readability issues. The Optimize Quality Assurance module is scan-based.
Locate and repair content with accessibility quality errors
Locate and repair broken links
Locate broken images
Locate and repair misspellings
View site and page readability levels.
For more information, see the user guide articles:
With the Accessibility feature, you can enable all visitors to use your website, regardless of their physical limitations. Web accessibility refers to the concept that websites and website content should be accessible to anyone, regardless of how they use the internet. The Optimize Accessibility feature is scan-based.
Some examples of alternate ways that your visitors might use the internet:
Screen readers
Adaptive technology (such as eye-tracking)
Audio-based such as verbal transcripts
Subtitles for audio content.
The Optimize Web Accessibility feature helps you make your website compliant with WCAG 2.1 & 2.2 A, AA, and AAA guidelines to make the website accessible for a wider audience.
The specifically developed Optimize tools and technologies help you improve your website to aid the perception, understanding, contribution, navigation, and interaction for visitors with a disability. The four principles of web accessibility are the foundations of content produced for the web and for anyone who wants to use the web. They outline that web content needs to be:
Perceivable
Operable
Understandable
Robust.
For more information, see the user guide articles:
This Search Engine Optimization checkpoint module highlights the issues that exist across website pages and assigns a priority level. Click any issue for a summary of the recommendation. The Optimize SEO module is scan-based.
Find SEO errors such as:
Missing H1 tags
META description improvement suggestions
Broken links
Highlight errors with an icon for easy location and repair. Optimize provides guidelines on how to improve search engine ranking and other optimization opportunities.
View individual page information:
Navigate into a page
Select Opportunities
Open page details
For more information, see the user guide articles:
This module helps users improve website load speed and performance. View statistics on how the website performs for visitors in different locations, on different devices, and that connect with different network speeds. Optimize automatically identifies and provides feedback about elements that slow down the website. The Optimize Performance module is a scan-based module that is based on Google's Lighthouse API v8.5.
For more information, see the user guide article:
Optimize’s Prioritized Content module allows users to track technical and non-technical website content. This module categorizes and prioritizes issues by the number of issues found, the number of views received, and the number of links leading to particular pages.
The module categorizes your content into high, medium, and low priority based on the number of issues found
Number of views received
Number of links leading to particular pages
Custom labels can be applied to your content findings, making your assets easier to track and manage.
Easily navigate to the page that needs attention and view the errors. View the source mode and find featured errors directly in the code of the page.
For more information, see the user guide article:
The Policies module allows users to set custom policies and rules. This ensures that all website content creators follow the same guidelines and are alerted immediately if the content is outdated or incorrect. The module includes a large collection of pre-made policies, as well as the option to create custom policies. The Optimize Policies module is a scan-based module.
To add the Policies module to your plan, contact your sales representative.
For more information, see the user guide articles:
Monitor your website in real-time 24/7 for slow response time or downtime. Schedule reports or automated alerts to be sent to assigned users when your site is down or takes too long to respond.
We measure your site’s response time and detail any incidents of downtime, ensuring that your team can quickly respond to problems and avoid any potential loss of business.
You can set up exemptions for instances of planned downtime, such as server maintenance.
For more information, see the user guide article:
The Optimize Data Privacy feature is a a scan-based feature that allows website owners to demonstrate their efforts to be compliant with local regulations. Automate the management of personal data by scanning text (as opposed to HTML), and use Google’s Data Loss Prevention API to analyze the data that has been scanned. Once scanned, the website data is sent directly to Google’s API for analysis.
The Data Privacy feature scans domains to identify potential data privacy issues. View the scan results by severity level and the number of pages affected by the issue.
The Data Privacy module is based on Google's Cloud Data Loss Prevention API, and is updated when the API is updated.
For more information, see the user guide article:
Keep track of where all your assets are on the website (such as docs, links, email addresses, code snippets, and more) and get an overview of their accessibility and SEO status. This ensures that your web team can quickly and easily fix important content problems that can affect the visitor experience.
The inventory contains all that our scanner identifies, broken down into a variety of categories such as CSS, HTML pages, or frames.
Click further into each category and export lists such as HTML pages, documents, links, and any forward-facing email addresses.
For more information, see the user guide article:
The Optimize Consent Manager feature is script-based. This module is an easy-to-use website and cookie consent management tool. This powerful tool enables your website to be compliant with local cookie and consent regulations including GDPR and CCPA, while also meeting accessibility requirements.
For more information, see the user guide article:
Custom & Accessible Branding
Create and customize a cookie banner to match website branding as well as meet accessibility standards for color contrast. Visitors can accept or reject cookie categories, view the company cookie policy, and more.
Consent Analytics
Provides real-time indicators on cookie acceptance rates.
Consent Log
Visitor cookie consent is properly and anonymously logged, as required by GDPR.
This module requires the Optimize script.
For more information, see the user guide articles:
The Optimize browser extension allows non-admin users to quickly view and repair website issues. Many of the same sections from the app are available to edit, such as SEO, accessibility, quality assurance, policies, statistics, heatmaps, and more. The extension can even be used to view certain things about external websites.
For more information, see the user guide article:
The PageAssist™ feature of the Optimize web governance platform is a personalization toolbar that makes a website more user-friendly and visually accessible. PageAssist alerts website owners about potential accessibility issues and provides a quick way to fix issues in order to ensure an equal experience for all website visitors. The PageAssist feature is script-based.
PageAssist allows users to make custom visual adjustments to suit their own unique requirements. Your website visitors can:
Adjust font, text spacing, and font size
Adjust cursor size
Control the default and support languages
Adjust the color scheme and contrast
Adjust page focus
Highlight page elements for easier identification and navigation
Adjust media settings to pause or turn off or on animations and audio
Adjust media settings to hide all images
Change navigation to keyboard
This module requires the Optimize script.
For more information, see the user guide articles:
Optimize PageCorrect is script-based. This module helps you to find and repair quality assurance and accessibility issues directly, without the need to log onto a content management system (CMS).
Ensure that your website is free of quality assurance and accessibility errors is an extremely time-consuming and headache-inducing task. While many solutions exist that allow organizations to identify errors, they all require you to log in to a CMS to actually address them. PageCorrect gives you the unique ability to fix website issues, like broken links, misspellings, and accessibility problems directly from the Optimize web governance platform itself. The changes are immediately reflected on your website.
The interface enables even non-technical users to update your site easily without any coding knowledge.
This module requires the Optimize script.
For more information, see the user guide articles:
Optimize has teamed up with CommonLook®, a world-leading provider of PDF software, to make their powerful Clarity tool available as an add-on within our Accessibility module.
During a normal domain scan, we find PDFs, and with Clarity offer services for the most common accessibility problems, including the proper tagging of images, tables, forms, and other non-textual objects.
Review: Scan PDFs from the Accessibility module to see where your site stands in terms of PDF accessibility and flag inaccessible documents.
Report: Receive a complete accessibility report detailing areas of non-compliance and recommendations on how to address them.
Remediate: Remediate and tag all of your PDF documents with Optimize so that they can be read using assistive technology and become accessible to all.
PDF errors are identified and communicated, allowing users to comply with ADA Title III, WCAG 2.1, HHS, PDF/UA, the EU Web Accessibility Directive, and other accessibility standards.
Notes:
Section 508 is now fully aligned with WCAG 2.0 AA. Optimize has transferred existing users of the check to WCAG 2.0 AA.
EU customers have to contact our partner Commonlook directly for PDF remediation quotes at their own discretion due to regulatory requirements. The PDF Remediation option continues to be available for customers in other geographical regions.
For more information, see the user guide articles:
The Optimize Heatmaps add-on tool is script-based. The tool uses a warm-to-cold color scheme to show you exactly how your web pages are performing. Get a wealth of insights on how visitors actually interact with your pages, identify problem areas, and make targeted improvements to ensure a better visitor experience.
Choose between 3 different heat map types:
Move: Shows where desktop visitors moved across the page with the mouse.
Click: Shows the points on the page where visitors tapped or clicked.
Scroll: Shows how far visitors scrolled down the pages.
This module requires the Optimize script.
For more information, see the user guide articles:
When Mobile Accessibility is enabled, Optimize makes an additional scan of the website to simulate how it renders on a mobile device. This data is used to pick up device-specific code that only loads when a website opens on a mobile device. Based on this mobile rendition of the website, Optimize is able to perform two additional checks in addition to the accessibility checks that already run on the website.
Essentially, these two checks determine if a web page is properly responsive. Responsiveness is a basic requirement for having an accessible website. The checks are displayed in the Optimize UI and can be filtered out of the other checks. They are also displayed in the Optimize Browser Extension.
Check 1: Is pinch-to-zoom disabled?
Check 2: Does the web page require two-dimensional scrolling?
For more information, see the user guide article:
Industry Average is an industrial benchmark model that measures the overall health of your website against your industry standards. It allows users to compare their website compliance scores for Quality Assurance, Accessibility, and SEO against the industry average. The industry average score automatically identifies areas in your website that can be improved, and provides you with simple steps to make your website stand out in your industry.
The Industry Average Score is the average score within the industry. The Industry Average Score appears in the Diagnostics section for the relevant modules:
Quality Assurance
Accessibility
SEO.
For more information, see the user guide article:
The audit log shows changes made to the website with Optimize. Only admin users have access to the audit log.
The audit log tracks the following:
Date: The date of the change
User ID: The identifier for the user account that made the change
Domain: The domain that was changed
Module: The Optimize module that was used to make the change
Target: The issue that the change was targed to fix
Identifier: The edited code snippet
Explanation: If any, hover the cursor over the (i) icon to view the reason the user made the changes.
Show Details/See Changes: View more details about the changes
For more information, see the user guide article:
The Statistics module is script-based. Statistics overviews are available in the main summary. For more detailed statistics, click to expand the menu options in the left menu bar. Each of the main categories expands into several sub-categories, for a higher resolution of detail.
Statistics provides a number of useful analytics, giving insights on such things as entry and exit pages, bounce rates, session times, and page visitor details.
The Statistics feature tracks the following:
This feature requires the Optimize script.
For more information, see the user guide articles:
The Optimize Statistics feature can track events on your website. The Event Tracking feature lets users monitor and track the number of clicks on each button or link and use this data to improve the browsing experience for your website visitors.
For more information, see the user guide articles:
The Statistics feature normally applies a cookie to the browser of the visitor. It is possible to remove this, so that Optimize can track the same data from visitors who refuse statistics cookies on the cookie banner.
Note: If Cookieless Tracking is enabled, the statistics from the cookie consent banner are not shown. This means that if you switch from cookie banner only to Cookieless Tracking, you might see a jump in the figures because the data is counted in a different way.
The data tracked includes browsing behavior, geographical location, device information, and more.
For more information, see the user guide articles:
Optimize provides superior customer service that is all-inclusive in the price. Optimize staff gives you the help you need to make sure you’re getting the most out of your investment. We provide one-on-one product training, webinars, and a built-in Help Center inside the product. We also have live support via email and phone. We are proud to offer the only in-app chat support on the market, which has an average response time of under 5 minutes.
Contact the Optimize support team or use the Optimize chat and help features inside the application.
You can easily install the Optimize script on a website that deploys with a CMS. Optimize integrates with WordPress, Joomla, and Drupal via a plugin and integrates with all other content management systems via our API or the Optimize Web Browser Extension.
Most modern CMS systems provide an easy way to add custom scripts to web pages. The Optimize script should be included in the page header, so that the snippet appears before the closing </head> tag on every web page of the site that needs to be tracked. Refer to the CMS manual or ask for help from the CMS vendor on how to install custom scripts on all pages. If there is a guide for the CMS that describes how to install the Google Analytics™ script, this guide may also be used to install the Optimize script.
When the script is installed, Optimize highlights errors on the page where they occur. If you have access to the Analytics module, statistics are shown immediately.
For instructions on how to set up a scan for a site that uses a CMS, see the user guide article:
For advanced instructions for developers on how to install the Optimize script on a website that deploys with a CMS, see:
We provide our customers with the fastest performance available with local hosting via Google. Optimize’s data is processed and hosted on local Google servers in the United States, Europe, and Australia. Optimize scans publicly available data on the public website.
For definitions and explanations of acronyms and abbreviations used in the Optimize user guide, see:
For further assistance and details regarding pricing and feature content, contact our support team at [email protected] or use the chat and help features inside the application.
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