Introduction

Industry average is an industrial benchmark model that measures the overall digital health of your website, measured against the standards within your industry. You can compare the score of your website Quality Assurance, Accessibility (glossary term, activate to view definition), and SEO compliance against the digital health index and see the industry average. The Industry Average Score automatically identifies areas of your website that can be improved, and provides you with simple steps to make your website successful and outperforming peers in your industry.

section for the relevant modules:

Introduction

Industry average is an industrial benchmark model that measures the overall digital health of your website, measured against the standards within your industry. You can compare the score of your website Quality Assurance, Accessibility (glossary term, activate to view definition), and SEO compliance against the digital health index and see the industry average. The Industry Average Score automatically identifies areas of your website that can be improved, and provides you with simple steps to make your website successful and outperforming peers in your industry.

The Industry Average Score is the average score as calculated from our customers, based on your industry.
​The industry average score appears in the Diagnostics section for the relevant modules:

• Quality Assurance
• Accessibility
• SEO

This article provides instructions on how to navigate to and understand the calculations provided by the Industry Average.

How the Industry Average score is calculated

New users are placed in one of 14 different verticals, or industry categories.

• Business Services
• Construction Industrial
• Consumer Services
• Education
• Entertainment Leisure
• Financial Services
• Government
• Healthcare
• Law Enforcement
• Legal
• Local Government
• Media
• Non Profit
• Other
• Professional Services
• Real Estate
• Retail Wholesale
• Technology
• Utilities Natural Resources

Web Governance calculates the average score within each applicable module for the customers within the category, and that figure is divided by the number of customer accounts in the category.

For Example:
The vertical, "Local Government" contains 1000 customers. To calculate the Industry Average score for accessibility, Web Governance adds together the Accessibility Compliance Score of all of those customers and then divides that number by 1000 to get the average.

Quality Assurance score

The Industry Average QA Score shows the industry-wide average of compliance. The results appear in the Quality Assurance Diagnostics section.

1. Click Quality Assurance (the checkbox icon), on the Web Governance dashboard toolbar. The Quality Assurance dashboard opens.

   

2. The Industry Average score is in the Quality Assurance Diagnostics section.

   

Accessibility score

The Industry Average Accessibility score shows the industry-wide average of compliance. The results appear in the Accessibility Diagnostics section.

1. Click Accessibility (icon of a human with arms outstretched) on the Web Governance dashboard toolbar. The Accessibility dashboard opens.

The Industry Average score is in the Accessibility Diagnostics section.

SEO score

The Industry Average SEO score shows the industry-wide average of compliance. The results appear in the SEO Diagnostics section.

1. Click SEO (icon of a graph) on the Web Governance dashboard toolbar. The SEO dashboard opens.

The Industry Average score is in the SEO Diagnostics section.

History Center

The Industry Average score appears in the History Center (glossary term, activate to view definition) view for each of the relevant modules. This allows users to track the industry-wide average of compliance over time.

1. Click the Show History link in the Diagnostics section of all relevant modules on the Web Governance dashboard toolbar.
   • Quality Assurance
   • Accessibility
   • SEO

The History Center page opens. A graph shows website performance (glossary term, activate to view definition) and industry standards over time.