How does Web Governance determine the color intensity shown in Heatmaps?

Heatmaps provides a warm-to-cold color overlay of pages on your site so that you can track visitor interaction with your pages. Choose the type of visitor activity to track, Move, Click, or Scroll.

The intensity is normalized per heatmap, so the colors represent relative traffic patterns on the page, not absolute user counts. 

• Blue/Cyan (cold, <25%)
• Green (warm, 25-75%)
• Yellow/Red (hot, 75-100%)